company

08.01.2026

Frederik Niehusen: Booming Games’ Take on 2026 Slots Innovation and Player Engagement

We are pleased to share an interview with Frederik Niehusen, Chief Commercial Officer at Booming Games, originally conducted and published by CasinoRank.

In this discussion, Frederik shares his perspective on upcoming trends in slot innovation and player engagement, outlining how Booming Games is preparing for 2026. Topics include gameplay development, personalization, market adaptation, and the company’s strategic approach to long-term growth in the iGaming industry.

Full interview is available here.

What do you see as the biggest innovation drivers for online slots in 2026?

Frederik Niehusen: I think the biggest innovation drivers for online slots going into 2026 will come from how quickly player expectations are changing. More players want games that feel tailored to them, so personalization will be a huge focus — not just choosing volatility, but having games that adapt to how someone actually plays. At the same time, we’re seeing a strong push toward hybrid experiences that mix slots with elements of skill, social features, and even instant-win or arcade-style gameplay. This is especially important for the newer audiences coming into iGaming who want faster, more interactive entertainment.

We’ll also see more emphasis on strong IPs and culturally relevant themes, whether that’s celebrities, athletes, or locally inspired content. These partnerships are becoming a powerful way to stand out and attract new segments of players. And finally, responsible entertainment will continue to shape innovation. The industry is moving toward more transparent, sustainable design — clearer UX around volatility and RTP, better session tools, and math models that keep excitement high without encouraging unhealthy patterns.

Many markets are introducing stricter compliance rules. How will these regulations impact game design and player engagement next year?

Frederik Niehusen: Stricter compliance rules are definitely influencing how studios think about game design, and that impact will grow next year. As regulations tighten around transparency, pacing, and how features are communicated, developers will need to create games that are clearer, more intuitive, and more responsible by default. That doesn’t make them less engaging — it just shifts the focus toward cleaner mechanics, stronger themes, and features players can quickly understand.

We’ll also see engagement trends adapt. Instead of relying on intense bonus loops or complex systems, studios will lean more into sustainable entertainment: light progression, missions, social elements, and event-driven content that keeps players engaged without pushing them too hard. In a way, regulation is steering the industry toward smarter, more player-first experiences reflecting factors guiding studio strategy that executives cite as shaping future strategies, and the studios that embrace that will benefit the most.

What makes a branded or celebrity partnership successful for both players and operators?

Frederik Niehusen: For me, a branded partnership is truly successful when it adds real value to the player experience rather than just putting a famous face on a slot. The branding has to feel authentic and integrated into the gameplay — the personality, the style, the story, even the pace of the game should reflect the partner in a meaningful way. When players feel that connection, the brand becomes part of the entertainment, not just the marketing.

From an operator’s perspective, a good branded collaboration should help with both acquisition and retention. Strong IPs attract new audiences, but the game still needs solid math and entertaining features to keep players engaged long after the initial curiosity wears off. The best partnerships blend recognisable branding with a game that stands on its own merit.

The win-win comes when the brand elevates the game and the game elevates the brand — creating a distinctive, high-quality experience that players return to and operators are proud to feature.

How do you balance deeper mechanics with simplicity for casual players?

Frederik Niehusen: I think the balance comes from remembering that innovation doesn’t always mean adding more layers — it means adding the right layers. Players are open to deeper mechanics and interactive features, but only if they’re presented in a way that feels intuitive. The moment a game forces casual players to “learn” too much before they can enjoy it, the magic is gone.

For me, the sweet spot is designing games with depth beneath the surface but simplicity on entry. That means clear core gameplay, straightforward triggers, and features that make sense instantly — with optional layers of progression, missions, or strategy that more engaged players can explore over time. It’s also why UX and onboarding are becoming just as important as the math.

So innovation should build around simplicity, not against it. The best games in 2025 and 2026 will be the ones that look easy, feel exciting, and reveal their depth naturally as the player keeps coming back.

What design principles allow Booming Games to deliver innovation at such a fast pace?

Frederik Niehusen: At Booming Games, our pace comes from having very clear design principles that guide every project, no matter the theme or mechanic. The first is focus — we always identify the core idea early and build everything around it. Whether it’s a signature feature, a math twist, or a creative hook, that clarity helps us move fast without losing direction.

Second, we design with player clarity and fairness in mind. Even when we’re pushing innovation, we make sure the experience is intuitive, visually readable, and easy to grasp within the first few spins. That lets us experiment with new mechanics while still appealing to a broad audience.

Third, our teams work in a very collaborative, iterative way. Art, math, and development stay tightly aligned from day one, so decisions happen quickly and problems get solved early. We prototype aggressively, test often, and aren’t afraid to simplify when something doesn’t add value.

And finally, we keep a strong focus on entertainment-first thinking. Every game has to feel exciting, polished, and fun — not just technically clever. That mindset helps us deliver consistent innovation without overcomplicating the player experience.

Together, these principles allow us to move quickly while still producing games that feel fresh, distinctive, and true to the Booming Games identity.

What have you learned about adapting games to regional preferences in markets like Brazil and South Africa?

Frederik Niehusen: Expanding into regions like Brazil and South Africa has taught us that cultural nuance is just as important as math and mechanics. Players in each market respond to different rhythms, aesthetics, and styles of play, so adaptation goes far beyond simply translating a UI.

In Brazil, for example, players love high-energy experiences — bold visuals, upbeat sound design, and features that feel fast, rewarding, and social. Themes tied to local culture, sport, and music also resonate strongly. Meanwhile, in South Africa, players tend to prefer clean layouts, straightforward mechanics, and highly reliable performance across different devices and bandwidth conditions. Clarity, stability, and instantly understandable gameplay are key.

Across both markets, we’ve found that local familiarity drives initial engagement, but strong core gameplay keeps players returning. That means respecting regional tastes while still delivering a polished, globally competitive product. It also requires listening closely to operator feedback, understanding device usage patterns, and adapting math profiles to suit how players in each region like to pace their sessions.

Ultimately, success comes from cultural respect, player-centric design, and taking the time to build games that feel genuinely tailored — not just repackaged — for each market.

Looking to 2026, where is Booming Games focusing in terms of mechanics, markets, and player engagement?

Frederik Niehusen: Looking ahead to 2026, our focus is on scaling our portfolio, strengthening innovation, and expanding globally.

We’re increasing our roadmap to five releases per month and introducing new game types to create a more diverse, future-proof offering. A major priority is enhancing engagement with fresh mechanics, smarter progression features, and promotional tools that move beyond traditional tournaments or drops. We’re also gearing up for further growth in emerging markets, aligning our content with local preferences and cultural moments. With bold ideas, a broader product mix, and a clear global strategy, we’re entering 2026 ready to stand out in an increasingly competitive landscape.

company

28.11.2025

Mr. Gamble Exclusive Q&A with Booming Games CCO Frederik Niehusen

At Booming Games, our journey began more than a decade ago as a small, passion-driven studio. Today, we’ve grown into a global powerhouse operating in over 17 regulated markets - but at our core, we still hold onto the same dedication to creativity, quality, and delivering unforgettable slot experiences.

In a recent exclusive feature with Mr Gamble, our CCO Frederik Niehusen opened up about how that original vision continues to guide our roadmap, why our games stand out, and what players can expect from Booming Games in 2026.

Below is the full Q&A exactly as published by Mr Gamble. For the original article, visit Mr Gamble’s site: Mr. Gamble Exclusive Q&A with Booming Games CCO Frederik Niehusen

About Booming Games and Company Vision

Booming Games started with a dream to become one of the finest slot providers. How has that original vision shaped your approach today?
That original dream still drives us today. Booming Games began over a decade ago as a small family-and-friends business, built on passion, creativity, and a commitment to making great slot games. Even though we’ve grown into a 200-person team operating in more than 17 regulated markets, that early spirit hasn’t changed.

The vision to be the best keeps us focused on quality, innovation, and a player-first mindset. No matter how much we expand, we approach every game with the same dedication and craftsmanship that defined us in the beginning. It’s a reminder that our growth is rooted in staying true to who we’ve always been—creators of exceptional slot experiences.

How does Booming Games define ‘unforgettable gaming experiences,’ and how do you ensure every title meets that standard?

Booming Games defines unforgettable gaming experiences as titles that fully immerse players through memorable visuals, meaningful mechanics, and smooth, satisfying gameplay. We achieve this by designing every game around real player expectations, obsessing over the details—from art and audio to math and pacing—and constantly pushing for fresh ideas that make each title stand out.

Through rigorous testing and cross-team refinement, we ensure that every release meets our quality benchmark and delivers that unmistakable “one more spin” feeling.

With nearly a decade in the market, what do you think sets Booming apart from other slot providers in terms of innovation and player engagement?

We stand out because we balance true creativity with consistent, data-driven execution across 17+ regulated jurisdictions. Our approach is visible in the performance of titles like Buffalo Hold and Win Extreme 10,000, Burning Classics, and Cash Pig 2, which regularly place among the top games for major operators. At the same time, we’re pushing forward with bold new concepts—like the Fish Tales series, our 3 Pot Games, and the expanding PowerHit family that bring fresh energy to familiar mechanics.

Our partnership with Ronaldinho further demonstrates how we think differently, blending strong game design with global cultural reach. Ultimately, what sets us apart is our ability to innovate with purpose, evolve quickly, and consistently deliver games that resonate with players worldwide.

How do you balance delivering high-quality games with your promise of at least three new releases every month, scaling to 5 in 2026?

We’ve scaled our organisation significantly over the past years, and now with more than 200 talented and dedicated team members, we’re fully equipped to deliver our ambitious roadmap. Expanding our team hasn’t just increased our output; it has strengthened every part of our development pipeline.

From art and math design to QA and compliance, we’ve built specialised teams that ensure each title receives the attention it needs to meet our quality standards. Strong internal processes, rigorous testing, and a culture of collaboration mean that even as we grow our release volume, we never compromise on delivering polished, engaging, and high-performing games

Looking toward 2026, what trends or innovations in the iGaming space are most exciting for Booming Games?

Looking toward 2026, we’re excited about the growing demand for more immersive, personality-driven content and the shift toward mechanics that deliver deeper engagement and replayability. We’re exploring new game types and innovative features that expand how players interact with our titles.

As global regulation continues to evolve, new markets are also opening up exciting opportunities for us to bring our content to broader audiences. With bold ideas, expanding technology, and a strong innovation pipeline, we’re well-positioned to make 2026 a standout year.

Game Mechanics and Player Experience

Your games are known for dynamic features and mind-blowing graphics — how do you approach designing mechanics that keep players on the edge of their seats?

We approach game mechanics with one clear goal: creating moments that feel genuinely exciting, not just visually impressive. Our process starts with understanding player behaviour—what builds anticipation, what creates tension, and what drives that “just one more spin” feeling. From there, our art, math, and game design teams work closely together to shape mechanics that deliver continuous momentum, whether it’s escalating features, surprising win potential, or evolving bonus paths.

Because our visuals are such a core part of the experience, we design graphics and animations to amplify the mechanic—not overshadow it—so every trigger, expansion, or reveal lands with maximum impact.

With rigorous testing and constant iteration, we ensure each feature feels intuitive, rewarding, and engaging. That balance between strong mechanics and immersive presentation is what keeps players truly on the edge of their seats.

How important is mobile-first design in your development process, and what steps do you take to ensure a seamless experience across devices?

Mobile-first design is absolutely central to our development process, because the majority of players now engage with our games on handheld devices. From the earliest concept stage, we design every mechanic, animation, and UI element with mobile performance and readability in mind. That means optimising layouts for vertical play, ensuring animations remain smooth on a wide range of hardware, and building interfaces that feel intuitive even on smaller screens.

We also run extensive cross-device testing—from budget phones to high-end tablets—to guarantee consistent performance, fast loading times, and responsive interactions. By prioritising mobile from day one rather than adapting to it later, we’re able to deliver games that feel seamless, polished, and engaging no matter where or how players choose to play.

With so many languages and currencies supported, how does inclusivity influence game design and player engagement?

Inclusivity plays a major role in how we design and deliver our games. Supporting a wide range of languages, currencies, and regulatory requirements ensures that players everywhere can enjoy the same seamless, tailored experience. But it goes beyond localisation—we design themes, narratives, and visual styles that resonate across cultures, and we avoid mechanics or references that might feel limiting or region-specific.

From UI readability to sound design and feature clarity, we make sure every element works intuitively for players, regardless of where they are or what device they use. By treating inclusivity as a core design principle rather than an afterthought, we’re able to create games that feel familiar, accessible, and engaging to audiences all around the world, ultimately strengthening both player connection and long-term performance.

Do you have a process for testing new mechanics internally, and how does player feedback or operator insight shape the final game?

Yes — every new mechanic goes through a structured internal testing process, from early prototypes and math modelling to visual integration and thorough QA. But the final shape of a feature is heavily influenced by real-world insights. We rely on operator feedback, market data, and player behaviour to refine pacing, clarity, and overall impact.

By blending internal creativity with external performance insights, we ensure each mechanic is not only innovative but also truly engaging and commercially effective.

How do you incorporate gamification tools like tournaments and leaderboards to enhance both player engagement and operator KPIs?
We see gamification as a powerful extension of the core game experience, so we design our titles and tools to integrate seamlessly with tournaments, leaderboards, and other engagement features. By building mechanics that naturally support competition, progression, and repeat play, we help operators create events that keep players active for longer periods.

On the technical side, we optimise our games for smooth performance within these frameworks to ensure real-time scoring, fast updates, and clear visibility of player achievements. This not only boosts engagement and session times but also strengthens key operator KPIs like retention, reactivation, and overall game performance.

On a personal note, do you have a favorite slot game?

Yes — one of my personal favourites is Buffalo Hold and Win Extreme 10000. It’s a game that perfectly captures the excitement we aim for: immersive, fast-paced, and packed with huge win potential. The epic buffalo migration theme sets a dramatic tone, with mountain lions, eagles, and wolves adding to the wild atmosphere.

The Buffalo Bonus is a real highlight, giving players a chance at multipliers, Mini, Major, and the impressive 10,000x Grand Bonus. But what I love most is the Hold and Win Extreme feature. Starting with one grid and unlocking up to four creates a real sense of momentum, and when the grids open up, the action becomes truly exhilarating.

It’s one of our top-performing titles for a reason — it delivers constant excitement and feels like a true adventure from the very first spin.

Bonus Features and Promotional Tools

When designing slots, how do you ensure that bonus features — like free spins or special rounds — deliver real excitement for players?

We design bonus features with one priority in mind: they need to feel rewarding, not just look good on paper. That starts with building mechanics that clearly elevate the gameplay — whether it’s increased win potential, expanded grids, escalating multipliers, or a shift in pace that raises anticipation. We prototype and test these features extensively to make sure they deliver real momentum and don’t interrupt the flow of the game.

Visuals and audio also play a huge role. We craft every animation, sound cue, and transition to amplify the moment a feature triggers, so players immediately feel that “here we go” excitement. And finally, we refine everything based on market data and player behaviour, ensuring our bonus rounds aren’t just exciting once, but continue to deliver that thrill over repeated play sessions.

How do your promotional tools, such as personalized bonuses and leaderboards, impact player retention and lifetime value?

Our promotional tools are designed to deepen long-term engagement rather than offer short-term spikes. Personalized bonuses help players feel genuinely catered to — whether through tailored reward structures, session-based incentives, or time-sensitive offers that match their playstyle. This creates a stronger connection and keeps players coming back more consistently.

Leaderboards, tournaments, and competitive elements add another layer of motivation by tapping into progression, achievement, and social comparison. They encourage longer sessions, repeat visits, and a sense of community around our games.

Together, these tools boost key retention metrics and significantly increase lifetime value by giving players more reasons to return, progress, and stay active within the ecosystem — all while supporting operators with higher engagement and more stable performance over time.

Are there particular types of bonus mechanics that consistently perform well across your portfolio?

Yes — we definitely see certain mechanics delivering strong, consistent performance across our portfolio. Hold and Win remains one of the most reliable engagement drivers, and our enhanced versions of it continue to rank among our top performers. Our new Fish Tales mechanics are also showing exceptional traction thanks to their clear progression and high-energy bonus moments.

The 3 Pot Games concept has been another standout, offering layered anticipation and multiple win paths that resonate with a wide range of players. And of course, our PowerHit games bring a fresh twist to classic feature-driven gameplay, delivering fast, punchy bonuses that keep players coming back.

These mechanics work because they combine familiarity with innovation — giving players rewarding experiences they recognise, but with enough fresh elements to keep them excited.

From a B2B perspective, how do you collaborate with operators to optimize bonus structures without compromising game balance?

From a B2B perspective, collaboration with operators is key to optimising bonus structures while maintaining fair and balanced gameplay. We work closely with partners to understand their player profiles, market behaviours, and promotional goals, and then tailor bonus configurations within parameters that preserve the game’s core math and integrity.

Our teams provide guidance on RTP variants, feature frequency, volatility settings, and campaign-friendly mechanics to ensure promotions enhance engagement without distorting the intended experience. By combining operator insights with our data-driven design approach, we’re able to create bonus setups that support acquisition and retention while keeping the gameplay balanced, transparent, and enjoyable for players.

What advice would you give to operators on selecting the right Booming Games titles for specific bonus campaigns?

My advice is to start by aligning the campaign with what resonates most in your specific market — whether that’s a familiar theme, a preferred mechanic, or a certain volatility profile. Some regions respond incredibly well to Hold and Win, others gravitate toward feature-rich titles or classic fruit-style games. The type of promotion also matters: tournaments and leaderboards work brilliantly with fast-paced titles like our PowerHit games, while free spins campaigns are often more effective with stable, medium-volatility hits like Burning Classics.

It’s also worth considering seasonality, audience segmentation, and current player trends. And of course, our team is always ready to guide operators on which titles best match their goals, ensuring every campaign feels both relevant and high-impact.

Trust, Safety, and Responsible Gaming

Responsible gaming is a core focus for Booming — how do you incorporate safety and fairness directly into game design?

Responsible gaming is built into our development process from the very beginning. We design every title with strict adherence to regulatory standards across all our licensed markets, ensuring full transparency in RTP, volatility, and feature behaviour. Our math models are rigorously tested and independently certified to guarantee fairness, and we avoid mechanics that could create misleading perceptions around win frequency or reward potential.

We also build our games to work seamlessly with operator-side responsible gaming tools, such as deposit limits, session controls, reality checks, and self-exclusion features. Clarity is another key pillar — our UI, paytables, and feature explanations are designed to be easily understood, so players always know exactly how the game works.

By prioritising fairness, transparency, and player protection at every stage of development, we make sure our games provide an enjoyable experience that fully supports responsible play.

How do certifications, licensing, and third-party testing shape the way players perceive trustworthiness and reliability in your games?

Certifications, licensing, and independent testing are fundamental to how players perceive trust in our games. Every title we release goes through strict audits by accredited third-party labs, ensuring the math model, RNG, and feature behaviour meet the highest international standards. Being compliant in 17+ regulated markets also means we comply with rigorous technical and responsible gaming requirements, which reinforces transparency and fairness across our entire portfolio.

For players, this translates into confidence — they know that every outcome is truly random, every feature performs as advertised, and every game operates under the oversight of respected regulators. For us, these certifications aren’t just formalities; they’re a core part of building a reputation for reliability and delivering an experience players can trust from the very first spin.

Do you see operators using features like demo modes or no-deposit trials to build confidence with new players, and how do your games support that?

Yes, demo modes and no-deposit trials are increasingly important tools for operators, especially when onboarding new players who want to explore mechanics without commitment. Our games are built to support that journey seamlessly. In demo mode, players can fully experience the pacing, features, and overall feel of the game exactly as they would in real play — from free spins to Hold and Win rounds — giving them a true sense of the excitement and potential.

We also ensure that our interfaces, tutorials, and feature explanations are clear and intuitive, so new players immediately understand how everything works. This transparency builds confidence, helps players discover their preferred styles of gameplay, and ultimately increases conversion once they’re ready to play for real. For operators, it’s a low-barrier way to introduce high-quality content, and for players, it’s a safe, pressure-free way to connect with our games.

Looking Ahead

Can you share which of your games are currently the most popular and why they resonate so strongly with players?

Game performance shifts week by week, but a few titles consistently stand out across multiple markets. Buffalo Hold and Win Extreme 10000 remains one of our strongest performers, thanks to its high-energy Hold and Win Extreme feature, multi-grid progression, and the massive 10,000x Grand Bonus. Players love the constant momentum and the sense of escalating excitement.

Burning Classics is another evergreen hit. Its old-school fruit machine feel, low volatility, stacked symbols, and endlessly retriggerable Free Spins make it especially appealing to time-on-device players. It’s clean, intuitive, and nostalgic, yet still offers big win moments — exactly why it continues to resonate so strongly.

And our Fish Tales Monster Bass release has quickly become a fan favourite. Its combination of cash collection mechanics, stacked monster symbols, and dynamic Free Spins progression gives players both variety and strong win potential. The theme itself — light, fun, and packed with personality — also helps it connect with a wide audience.
Together, these titles show the range of experiences players look for: big-reward thrill rides, classic simplicity, and feature-rich adventures.

What exciting new games, features, or innovations can players expect from Booming Games in 2026?

2026 is shaping up to be a milestone year for us. We’re expanding our roadmap to five new releases each month and introducing fresh game types that broaden our portfolio in ways players haven’t seen from us before.

Beyond that, players can look forward to entirely new mechanics that build on the success of our Hold and Win, Fish Tales, PowerHit, and 3 Pot Games families, pushing them into even more dynamic and interactive territory. We’re also investing heavily in enhanced visual effects, smoother performance across devices, and deeper narrative elements to make gameplay more immersive.

With new markets opening and our global footprint expanding, 2026 will be a year of bold innovation, bigger features, and more diverse experiences — all designed to take player engagement to the next level.

Discover where to play our top-performing titles by exploring this link: Best Booming Games Casinos 2025.

company

12.11.2025

Casino Guide SE x Booming Games Q&A

We’re excited to share our latest feature with CasinoGuide.se, where they sat down with Booming Games for an exclusive Q&A about our newest release, Shields of Gold: Valkyrie Hold and Win. In the interview, we discuss what defines Booming Games as a studio, the creative vision behind our titles, and how innovation continues to drive our approach to game development.

You can read the full original interview on CasinoGuide’s website.

For readers in Sweden who may not know you yet, how would you describe Booming Games in just three words?

Innovative, entertaining, reliable!

Which of your games would you say best represents the “soul” of Booming Games?

I would say that the top 3 games that best represent Booming Games soul are Buffalo Hold & Win Extreme, Cash Pig 2 and Fish Tales Monster Bass, each are brings premium design, engaging mechanics and broad player appeal.

What do you think makes Booming Games stand out in a crowded market of slot providers?

We build on proven player-favourite mechanics with fresh innovations, creating games that feel familiar yet exciting—and that’s what makes us stand out.

Norse mythology has a strong cultural connection in Sweden. How do you think Shields of Gold: Valkyrie Hold and Win will resonate with Swedish players?

Norse mythology is deeply rooted in Swedish culture, which makes Shields of Gold: Valkyrie Hold and Win a natural fit for the market. The game doesn’t just celebrate that heritage - it enhances it with our brand-new ‘Wild Transform’ mechanic, where players can unlock instant cash prizes or even trigger the Hold and Win bonus. During Free Spins, players get to choose their path: more Shields on reels 1 and 2 for frequent Wild Transforms, or more Wilds on reel 5 for the chance at truly epic wins. This mix of cultural resonance, player choice, and innovative mechanics ensures the game will strongly connect with Swedish players.

What kind of player do you think will enjoy Shields of Gold the most, and why?

Shields of Gold is perfect for players who love Norse mythology, but also for those chasing exciting features—the Wild Transform and Free Spins choices deliver both strategy and big win potential.

Can you give us a little teaser… Any hidden surprises or bonus features players should watch out for?

Whilst Shields of Gold is pretty upfront with what if offers, there is a nice surprise for players in the base game where at any point the Valkyrie and let out a war cry and deliver an instant bonus trigger!


What’s your favorite feature in Shields of Gold, and why?
It has to be the Wild Transform feature, not only is this the main catalyst for winning instant cash prizes and the Hold and Win Bonus, but the excitement in seeing those Wild symbols land in stacks really drums up anticipation! Also when triggering a Hold and Win Bonus from this you are guaranteed one of the Prize pots which can award up to 100x just for one symbol!

Was there anything that didn’t make it into the final cut of the game that you secretly wish had?

I think when creating slot games there is always something you can look back upon in order to improve, but this is how we iterate and innovate with each of our titles…..who knows maybe this sparks a new “Shields of Gold” series?!

Do you see Shields of Gold as a one-off, or could this turn into a series of Norse/Valkyrie-inspired slots?

As I eluded to before, we have the potential to build upon the Shield of Gold series here, whilst we could again re-visist the Norse theme we have multiple options in the direction we go from here…we could next be visiting the colosseum of Ancient Rome or the battlefields of the Spartans, only time will tell.

What’s the biggest win potential in this slot, and how did you balance risk vs reward?

The biggest win potential is in the Free Spins, this is due to the fact that you can also trigger the Hold and Win Bonus through this also. During Free Spins you have the increased opportunity to land Shields, Wilds and of course trigger the Hold and Win. During this filling all the 15 positions will award the 1000x Grand Prize on top of the rest of your winnings and finally with possible re-triggers who knows when the action and wins will stop!

Finally, if you could sum up Shields of Gold: Valkyrie Hold and Win in a few sentences to get Swedish players hyped, what would you say?

Shields of Gold: Valkyrie Hold and Win is a thrilling mix of Norse mythology, stunning visuals, and innovative gameplay. With the brand-new Wild Transform mechanic and player choice in Free Spins, every spin offers excitement, strategy, and the chance for epic wins. It’s an adventure that Swedish players won’t want to miss.

Play Shields of Gold Now!

company

26.08.2025

Demoslot Q&A with Craig Asling, Director of Games, Booming Games

Today we’re delighted to be joined by Craig Asling, the Director of Games at Booming Games, to talk about their 64 Gold Coins Hold & Win 20,000 slot. Strap in, as the questions are going to be coming thick and fast.

Q1. To kick things off, can you tell us about your role at Booming Games, and for readers less familiar, how you would describe Booming Games’ approach to game development?

What makes your studio stand out in today’s competitive landscape? As Director of Games at Booming Games, I oversee the creative journey from concept to launch, working closely with Game Producers, Artists, Mathematicians and our Developers, making sure each title delivers both excitement and quality. Our approach blends bold, original themes with innovative features, all backed by solid game math.

What sets us apart is our agility. We’re quick to embrace fresh ideas, unafraid to push creative boundaries and always focused on crafting slots that stand out visually, while keeping players engaged.

Q2. 64 Gold Coins Hold and Win 20,000 builds on the ever-popular Hold and Win mechanic, but your version introduces Coin Blitz, Boosters and an expanding 8×8 grid. What makes your take on this format different?

This is a pretty simple one. With 64 Gold Coins Hold and Win 20,000, we wanted to take a familiar and much-loved title that features popular mechanics and supercharge it! It’s a standout title with a higher win potential of up to 20,000x that gives players a truly exciting target. The format is also pleasingly similar, but with both meticulous and dynamic changes!

Q3. The Flaming Respins feature adds an extra dynamic during base play. Can you walk us through how it works and how players can benefit?

The Flaming Respins feature is designed to give the base game a real spark of excitement. When triggered, it locks any symbol that forms a win in place and grants players respins to try and land even more matching symbols. Each new matching symbol that lands awards another respin, increasing line wins and extending the feature and building anticipation. On top of that, Win Multipliers can land to boost wins even further!

Q4. The theme combines classic fruit and coin imagery with modernised gameplay. How do you strike the balance between nostalgic design and fresh innovation?

It is indeed a classic theme, but we have injected a fresh and modern touch into it so it can still stand out in the crowd among the thousands of other similarly themed games. That, coupled with its expanded reel set and dynamic features, means it distances itself from competition.

Q5. With 64 Gold Coins Hold and Win 20,000 set to launch on August 28th, what are your expectations in terms of player engagement?

As with its predecessor, we expect the new release to be a hit. Players from the original will be intrigued at the developments, and new slot enthusiasts can now experience the feature-packed title and its colossal win potential. The game’s captivating nature is sure to keep players coming back for more.

Q6. Thanks a lot for your time. Before we wrap up, are there any new releases coming in the near future that you are particularly excited about that you could share with our readers?

We have some amazing new titles being released in the next couple of months. Our first from the iconic Shields of Gold series is Shields of Gold: Valkyrie Hold and Win. The brand new title set in the world of Norse Mythology leads with an exciting new Wild Transform feature which can award instant cash prizes or even a Hold and Win bonus.

Following that, we have Greedy For Gold Power Hit, the next release in our Power Hit Series that sees its fun Irish theme complemented by our Power Hit Cash Collect feature, Free Spins and progressive prize pots. Finally, we have Mr Oinkster’s Hold and Win, a highly engaging piggy bank-themed release with exciting Piggy Bank and Vault Collect features, which can trigger Free Spins with Jumbo symbols or the titular Hold and Win bonus. We are really looking forward to seeing how players connect with these brand new offerings!

Article by Nigel Hall, Demoslots.com