Get ready to dazzle as Booming Games launches Diamonds Diamonds Diamonds: Hold and Win, a glimmering 3x3 slot where every spin sparkles with polished potential. 

Packed with shimmering gems, Stacked Wilds and a shower of riches powered by the Diamond Rain feature, this luxurious new release delivers nonstop thrills and high-shine excitement.
Land 3 or more Diamond symbols to trigger the Hold and Win Bonus, where the reels expand into a dazzling 5x3 grid, unlocking even greater prize potential as players collect sparkling symbols and build towards the Grand Prize worth up to 1,000x the bet.

Things shine even brighter when players land the Super Diamond, unlocking Super Hold and Win mode. In this enhanced bonus, all collected wins are doubled, and the chase is on for the Mini, Minor, Major, or Grand Prize Pots, adding even more anticipation to every respin.

For players who want to turn up the frequency of feature action, the optional Diamond Boost side bet offers more chances to trigger bonuses, making each spin feel even closer to that next glittering hit.
Bright, bold and built around irresistible bonus energy, Diamonds Diamonds Diamonds: Hold and Win is a gem-packed release designed for players who love jackpot chases, upgraded bonus moments and the thrill of watching the reels expand with possibility.

“Diamonds Diamonds Diamonds is all about delivering that premium, high-impact Hold and Win experience in a compact, instantly engaging format,” said Craig Asling, Director of Games at Booming Games. “With Diamond Rain, Stacked Wilds, expanding reels in the bonus and a Super variation that doubles all wins, it’s designed to keep players chasing that next brilliant moment—right up to the 1,000x Grand Prize.”

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Diamonds Diamonds Diamonds: Hold and Win | Booming Games

Let it sparkle: Diamonds Diamonds Diamonds:  Hold and Win is here!

We are pleased to share an interview with Frederik Niehusen, Chief Commercial Officer at Booming Games, originally conducted and published by CasinoRank. 

In this discussion, Frederik shares his perspective on upcoming trends in slot innovation and player engagement, outlining how Booming Games is preparing for 2026. Topics include gameplay development, personalization, market adaptation, and the company’s strategic approach to long-term growth in the iGaming industry. 

Full interview is available [here](https://casinorank.com/interviews/frederik-niehusen-booming-games-take-on-2026-slots-innovation-and-player-engagement/). 


### What do you see as the biggest innovation drivers for online slots in 2026?

**Frederik Niehusen**: I think the biggest innovation drivers for online slots going into 2026 will come from how quickly player expectations are changing. More players want games that feel tailored to them, so personalization will be a huge focus — not just choosing volatility, but having games that adapt to how someone actually plays. At the same time, we’re seeing a strong push toward hybrid experiences that mix slots with elements of skill, social features, and even instant-win or arcade-style gameplay. This is especially important for the newer audiences coming into iGaming who want faster, more interactive entertainment.

We’ll also see more emphasis on strong IPs and culturally relevant themes, whether that’s celebrities, athletes, or locally inspired content. These partnerships are becoming a powerful way to stand out and attract new segments of players. And finally, responsible entertainment will continue to shape innovation. The industry is moving toward more transparent, sustainable design — clearer UX around volatility and RTP, better session tools, and math models that keep excitement high without encouraging unhealthy patterns.


### Many markets are introducing stricter compliance rules. How will these regulations impact game design and player engagement next year?

**Frederik Niehusen**: Stricter compliance rules are definitely influencing how studios think about game design, and that impact will grow next year. As regulations tighten around transparency, pacing, and how features are communicated, developers will need to create games that are clearer, more intuitive, and more responsible by default. That doesn’t make them less engaging — it just shifts the focus toward cleaner mechanics, stronger themes, and features players can quickly understand.

We’ll also see engagement trends adapt. Instead of relying on intense bonus loops or complex systems, studios will lean more into sustainable entertainment: light progression, missions, social elements, and event-driven content that keeps players engaged without pushing them too hard. In a way, regulation is steering the industry toward smarter, more player-first experiences reflecting factors guiding studio strategy that executives cite as shaping future strategies, and the studios that embrace that will benefit the most.


### What makes a branded or celebrity partnership successful for both players and operators?

**Frederik Niehusen**: For me, a branded partnership is truly successful when it adds real value to the player experience rather than just putting a famous face on a slot. The branding has to feel authentic and integrated into the gameplay — the personality, the style, the story, even the pace of the game should reflect the partner in a meaningful way. When players feel that connection, the brand becomes part of the entertainment, not just the marketing.

From an operator’s perspective, a good branded collaboration should help with both acquisition and retention. Strong IPs attract new audiences, but the game still needs solid math and entertaining features to keep players engaged long after the initial curiosity wears off. The best partnerships blend recognisable branding with a game that stands on its own merit.

The win-win comes when the brand elevates the game and the game elevates the brand — creating a distinctive, high-quality experience that players return to and operators are proud to feature.


### How do you balance deeper mechanics with simplicity for casual players?

**Frederik Niehusen**: I think the balance comes from remembering that innovation doesn’t always mean adding more layers — it means adding the right layers. Players are open to deeper mechanics and interactive features, but only if they’re presented in a way that feels intuitive. The moment a game forces casual players to “learn” too much before they can enjoy it, the magic is gone.

For me, the sweet spot is designing games with depth beneath the surface but simplicity on entry. That means clear core gameplay, straightforward triggers, and features that make sense instantly — with optional layers of progression, missions, or strategy that more engaged players can explore over time. It’s also why UX and onboarding are becoming just as important as the math.

So innovation should build around simplicity, not against it. The best games in 2025 and 2026 will be the ones that look easy, feel exciting, and reveal their depth naturally as the player keeps coming back.


### What design principles allow Booming Games to deliver innovation at such a fast pace?

**Frederik Niehusen**: At Booming Games, our pace comes from having very clear design principles that guide every project, no matter the theme or mechanic. The first is focus — we always identify the core idea early and build everything around it. Whether it’s a signature feature, a math twist, or a creative hook, that clarity helps us move fast without losing direction.

Second, we design with player clarity and fairness in mind. Even when we’re pushing innovation, we make sure the experience is intuitive, visually readable, and easy to grasp within the first few spins. That lets us experiment with new mechanics while still appealing to a broad audience.

Third, our teams work in a very collaborative, iterative way. Art, math, and development stay tightly aligned from day one, so decisions happen quickly and problems get solved early. We prototype aggressively, test often, and aren’t afraid to simplify when something doesn’t add value.

And finally, we keep a strong focus on entertainment-first thinking. Every game has to feel exciting, polished, and fun — not just technically clever. That mindset helps us deliver consistent innovation without overcomplicating the player experience.

Together, these principles allow us to move quickly while still producing games that feel fresh, distinctive, and true to the Booming Games identity.

## What have you learned about adapting games to regional preferences in markets like Brazil and South Africa?

**Frederik Niehusen**: Expanding into regions like Brazil and South Africa has taught us that cultural nuance is just as important as math and mechanics. Players in each market respond to different rhythms, aesthetics, and styles of play, so adaptation goes far beyond simply translating a UI.

In Brazil, for example, players love high-energy experiences — bold visuals, upbeat sound design, and features that feel fast, rewarding, and social. Themes tied to local culture, sport, and music also resonate strongly. Meanwhile, in South Africa, players tend to prefer clean layouts, straightforward mechanics, and highly reliable performance across different devices and bandwidth conditions. Clarity, stability, and instantly understandable gameplay are key.

Across both markets, we’ve found that local familiarity drives initial engagement, but strong core gameplay keeps players returning. That means respecting regional tastes while still delivering a polished, globally competitive product. It also requires listening closely to operator feedback, understanding device usage patterns, and adapting math profiles to suit how players in each region like to pace their sessions.

Ultimately, success comes from cultural respect, player-centric design, and taking the time to build games that feel genuinely tailored — not just repackaged — for each market.


### Looking to 2026, where is Booming Games focusing in terms of mechanics, markets, and player engagement?

**Frederik Niehusen**: Looking ahead to 2026, our focus is on scaling our portfolio, strengthening innovation, and expanding globally.

We’re increasing our roadmap to five releases per month and introducing new game types to create a more diverse, future-proof offering. A major priority is enhancing engagement with fresh mechanics, smarter progression features, and promotional tools that move beyond traditional tournaments or drops. We’re also gearing up for further growth in emerging markets, aligning our content with local preferences and cultural moments. With bold ideas, a broader product mix, and a clear global strategy, we’re entering 2026 ready to stand out in an increasingly competitive landscape.



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Booming Games on 2026 Slot Innovation | Frederik Niehusen

Frederik Niehusen: Booming Games’ Take on 2026 Slots Innovation and Player Engagement

Start the new year with an irresistible sugar rush as Booming Games launches Tasty Bonanza 10,000, the fan-favourite supersized sequel to the candy-themed slot. This vibrant 6x5 scatter-pay release delivers cascading wins, dazzling candy visuals and a colossal 10,000x max win—serving up sweet excitement in every spin.

With each tumble, hearts, stars and colourful candy gems drop onto the reels and burst into delicious chain reactions, creating nonstop chances for cascading payouts. The fun ramps up when players trigger Free Spins by landing 4 or more Candy Scatter symbols, where Random Multipliers up to 100x can drop in to sweeten rewards and supercharge winning moments.

For even more surprise-and-delight potential, the Candy Jar can randomly trigger Free Spins with no Scatters needed, keeping anticipation high from the very first spin. Players looking for even more bonus action can also activate Tasty Bet, a new option offering enhanced odds of triggering Free Spins, turning up the excitement with every wager.

Bright, bouncy, and bursting with flavour, Tasty Bonanza 10,000 is a candy-coated sequel built for players who crave fast-paced cascades, big multipliers, and massive win potential.
Take a bite out of Tasty Bonanza 10,000 — play now!
“We wanted to take everything players loved about the original Tasty Bonanza and make it even bigger and more rewarding,” said Craig Asling, Director of Games at Booming Games. “With a 10,000x max win, multipliers up to 100x in Free Spins, the Candy Jar surprise trigger, and the new Tasty Bet option, this sequel is designed to deliver pure candy-coated excitement from the first spin to the last.”



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Tasty Bonanza 10,000

Step into a world of elegance and celebration with Gold and Glamour Hold and Win, the latest sparkling release from Booming Games. This sophisticated 5x3, 25-payline slot invites you to embrace the thrill of golden fortunes and dazzling rewards with a touch of New Year's magic in the air.

Trigger the **Hold and Win** feature by landing 6 or more coin symbols. The reels will shift into a glittering bonus round where 3 respins are just the beginning. Each new coin resets the count, unlocking instant cash prizes, or the chance to claim the Mini, Major, or even the magnificent Grand Prize, worth up to 1000x your total bet.

The total win potential reaches a glamorous 2000x your stake. Unlock the **Free Spins** round with 3 BONUS symbols, and you’ll receive 8 Free Spins featuring only high-value symbols like Bells, Stars, Gold Bars, Wilds and Clocks. With every spin bringing more opportunity and luxury, this round can also be retriggered for even more chances to shine.

From brilliant visuals to thrilling features, Gold and Glamour Hold and Win brings you timeless style and glittering excitement, perfect for players looking to spin in the new year with flair.

Celebrate in style. [Play Gold and Glamour Hold and Win now!](https://operator.play.booming-games.com/promotion/play/68b6baf139c3041a9d1e68e2/desktop/demo-links/en)

“_We wanted to create a slot that radiates luxury and excitement — a true celebration of style and success_,” said **Craig Asling**, Director of Games at Booming Games. “_Gold and Glamour Hold and Win captures that feeling perfectly, with striking visuals, engaging features, and timeless appeal_.” 


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Gold and Glamour Hold and Win Slot | Booming Games

Celebrate in Style! Booming Games Launches Gold and Glamour Hold and Win for a Glittering Start to the New Year

The legendary migration charges into the holiday season with Polar Buffalo Hold and Win Extreme 25,000 —a festive twist on the fan-favourite, now featuring a massive 25,000x Grand Bonus! Snow blankets the plains, but the action blazes hotter than ever as buffalo roam through a wintry wilderness of fierce wolves, mountain lions and soaring eagles.

This 5x3, 25-payline slot is brimming with action-packed features and frosty excitement. Trigger the Buffalo Bonus by landing Value symbols, and spin the Wheel of Fortune when you land 5 or fewer coins for a shot at multipliers, the Mini Bonus, Major Bonus or even the Hold and Win Extreme feature!

Land 6 coins and you'll skip the wheel entirely, heading straight into the Hold and Win Extreme feature — where up to four 5x3 grids unlock for a blizzard of win potential. More symbols mean more unlocked grids, more ways to win and more seasonal thrills. With a festive twist, snow-packed reels, and a top prize that lets you win 25,000x in 2025! Polar Buffalo Hold and Win Extreme 25,000 is your ultimate wild ride through the holidays.

Play Polar Buffalo Hold and Win Extreme 25,000 now!

“With Polar Buffalo Hold and Win Extreme 25,000, we wanted to give a legendary title a bold new life for the holiday season,” said Craig Asling, Director of Games at Booming Games. “The 25,000x Grand Bonus raises the stakes, while the festive design and exciting mechanics deliver a powerful blend of familiarity and fresh energy. It’s a thrilling evolution of a player favourite that captures the wild spirit of the buffalo in a brand-new winter adventure.”


Polar Buffalo Hold & Win Extreme 25,000 | Booming Games

Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000!

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Mr. Gamble Exclusive Q&A with Booming Games CCO Frederik Niehusen

Celebrate the festive season with **64 Presents Hold and Win** from Booming Games—a jolly-packed slot filled with golden gifts, thrilling features and big win potential! 

Land five or more value symbols to trigger the **Santa’s Gift Hold & Win feature**, where the grid expands and payouts snowball with every spin. When a Santa’s Gift symbol appears, it can randomly trigger either the **BOOST feature**—multiplying gift values by up to 5x—or the **Grid Expand**, unlocking more space and extra symbols for even bigger wins. Hit MINI, MINOR, MAJOR or the dazzling MEGA 1000x Prize Pot as you unwrap festive surprises!

The base game brings even more cheer with **Frosty Respins**, which lock winning symbols in place and respin the rest, giving you a chance to improve your combo. Look out for snowball multipliers that enhance your total win with each successful respin. Activate the Jingle Bet to increase your chances of triggering Santa’s Gift and other bonus features. Spin the reels, collect your gifts and let the Xmas magic deliver your next big win!

[Play 64 Presents Hold and Win now!](https://operator.play.booming-games.com/promotion/play/6881f15b0c302a31e498b865/desktop/demo-links/en)

**Craig Asling,** Director of Games at Booming Games, said: “_64 Presents Hold and Win is all about the magic of the holidays — the joy, the surprises, and the rush of unwrapping something extraordinary with every spin. From Frosty Respins to the expanding grids and the ultimate MEGA Prize Pot, we’ve created a festive experience players won’t forget._“

Unwrap Festive Wins with 64 Presents Hold and Win | Booming Games

Unwrap Festive Wins with 64 Presents Hold and Win  from Booming Games!

This holiday season, Santa’s traded in his sleigh for a private jet and touched down on the Vegas Strip! 

**Santa in Vegas** delivers festive fun and flashy riches in a vibrant 5x4 slot packed with luxurious symbols, glittering lights and that famous **Booming Games** excitement. Spin through jets, limos, watches and shimmering gifts as you chase down wild wins in the city that never sleeps.

Look out for the **Santa Collect** feature in the base game: Red Santa collects Coin symbols to trigger the **Coin Collection** bonus, while Golden Santa gathers Scatter symbols to randomly trigger the coveted Free Spins feature.

Trigger the **Free Spins** bonus and experience the exciting symbol upgrade feature — with every spin, low-paying symbols can be eliminated and high-paying symbols can be upgraded, boosting your chances for bigger and brighter wins! The excitement peaks in the Gift Spin, a guaranteed spin at the end of Free Spins where every Wild you’ve collected during Free Spins is dropped onto the reels in a powerful finale, with up to 20 Wilds unleashed for explosive win potential.

With seasonal cheer, golden glamour and a sleigh-full of win potential, Santa in Vegas brings you the ultimate Christmas party on the Strip. Time to jingle all the way to jackpot city!

[Play Santa in Vegas now!](https://operator.play.booming-games.com/promotion/play/68b0395c0435c9f76a27e36a/desktop/demo-links/en)

“Santa in Vegas is all about turning up the holiday cheer with a Vegas twist,” said Craig Asling, Director of Games at Booming Games. “We’ve mixed bright visuals, exciting features and plenty of win potential to deliver a game that’s both festive and full of fun,  it’s Christmas with a touch of Vegas sparkle.”



Booming Games Launches Santa in Vegas Slot

Ho-Ho-Hold onto Your Wins! Booming Games Takes Festive Fun to the Next Level with Santa in Vegas!

Booming Games is proud to announce its official launch on Placard.pt, one of Portugal’s most trusted and fastest-growing online gaming platforms. This collaboration marks a major milestone in Booming Games’ strategic expansion into the Portuguese regulated market and reinforces its commitment to delivering premium, certified gaming content tailored to local players.

Placard.pt, a project proudly positioned as “100% Portuguese,” builds on the legacy of one of the nation’s most recognised betting brands. It stands as a symbol of trust, familiarity, and excellence in Portugal’s online gaming landscape.

Through this new partnership, Placard.pt players will gain access to Booming Games’ fully certified Portuguese portfolio, featuring a selection of the company’s most popular titles and recent releases, including Buffalo Hold and Win Extreme 10,000, Burning Classics, Mr. Oinksters Hold and Win and Greedy for Gold Power Hit.

This collaboration underscores Booming Games’ strategy of partnering with trusted, locally respected operators in regulated markets worldwide—delivering entertainment experiences defined by innovation, integrity, and player engagement.

**Lucia Baranda**, Head of Partnerships at Booming Games, commented: “_We are delighted to announce our partnership with Placard.pt, one of Portugal’s most established and respected gaming brands. Entering the Portuguese market marks an exciting new chapter for Booming Games, and we look forward to bringing our diverse and innovative portfolio to players who value premium quality and authentic entertainment._”

**Nuno Ruivo**, Content Manager at Placard, added:“_We are very pleased to welcome Booming Games to our platform. Their reputation for delivering visually impressive, feature-rich slot content aligns perfectly with our mission to offer our players the very best in online entertainment. This partnership reflects our continued commitment to expanding our casino offering with top-tier international providers._”

**About Booming Games**

Booming Games has been a leading provider of premium gaming content for over a decade, serving top-tier operators across regulated markets worldwide. Known for its visually stunning graphics, innovative features, and engaging gameplay mechanics, the company continues to push creative boundaries, delivering outstanding entertainment experiences to players across the globe.

**About Placard.pt**

Placard.pt is a Portugal-based online gaming platform built upon a long-standing national betting brand renowned for its trusted reputation. Since its online debut in 2018, Placard.pt has been synonymous with reliability, innovation, and local insight. Offering a dynamic and secure environment, Placard.pt provides players with access to a wide range of sports betting and online casino experiences, reflecting the brand’s deep understanding of the Portuguese gaming community.

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Booming Games Partners with Placard.pt in Portugal

Booming Games Strengthens Its Presence in Portugal Through Strategic Partnership with Placard.pt

Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!

Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go; eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!

And just when you think the sale is over, it’s time for the Wild Drop — collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.

Play Black Friday Cart Craze now!

“Black Friday Cart Craze takes that familiar Black Friday energy,  the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games. “Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”



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Black Friday Cart Craze - Spin Big and Win Mega Rewards

Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday  Madness to the Reels!

Gallop into Big Wins with Mustang Hold and Win from Booming Games!

Step into the wild and untamed world of Mustang Hold and Win, where the free-spirited mustangs rule the reels. With a 5x3 grid and 25 paylines, this slot delivers an exhilarating experience with stunning visuals of the American wilderness. The game features Hold and Win mechanics, where landing 6 or more value symbols triggers respins that can lead to massive payouts. Collecting all 15 symbols activates the Grand Bonus, awarding an incredible 1000x your bet!

Keep an eye on the Wilds, which can stack across reels 2, 3, 4 and 5, and substitute for major and minor symbols to boost your chances of winning. Plus, triggering the Free Spins round with 3 scatters gives you 8 free spins, with the possibility of retriggers. During free spins, the Hold and Win feature can be activated, creating even more opportunities for huge rewards. 

Whether you’re chasing mustangs or big wins, Mustang Hold and Win offers a thrilling ride with plenty of chances for adventure!

“With Mustang Hold and Win, our goal was to capture the spirit of freedom and excitement that defines the American frontier. The combination of Hold and Win mechanics, vibrant design and rewarding features delivers a truly exhilarating experience that players will want to return to again and again,” said Craig Asling, Director of Games at Booming Games.

[Play Mustang Hold and Win Now](https://booming-games.com/games)!

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Mustang Hold and Win – Ride Wild Reels for Big Wins

Mustangs Run Wild in Booming Games’ Latest Hit   Mustang Hold and Win!

We’re excited to share our latest feature with CasinoGuide.se, where they sat down with Booming Games for an exclusive Q&A about our newest release, Shields of Gold: Valkyrie Hold and Win. In the interview, we discuss what defines Booming Games as a studio, the creative vision behind our titles, and how innovation continues to drive our approach to game development.

You can read the full original interview on [CasinoGuide’s website](https://www.casinoguide.se/nyheter/qa-med-booming-games).

**For readers in Sweden who may not know you yet, how would you describe Booming Games in just three words?**

Innovative, entertaining, reliable!

**Which of your games would you say best represents the “soul” of Booming Games?**

I would say that the top 3 games that best represent Booming Games soul are Buffalo Hold & Win Extreme, Cash Pig 2 and Fish Tales Monster Bass, each are brings premium design, engaging mechanics and broad player appeal.

**What do you think makes Booming Games stand out in a crowded market of slot providers?**

We build on proven player-favourite mechanics with fresh innovations, creating games that feel familiar yet exciting—and that’s what makes us stand out.

**Norse mythology has a strong cultural connection in Sweden. How do you think Shields of Gold: Valkyrie Hold and Win will resonate with Swedish players?**

Norse mythology is deeply rooted in Swedish culture, which makes Shields of Gold: Valkyrie Hold and Win a natural fit for the market. The game doesn’t just celebrate that heritage - it enhances it with our brand-new ‘Wild Transform’ mechanic, where players can unlock instant cash prizes or even trigger the Hold and Win bonus. During Free Spins, players get to choose their path: more Shields on reels 1 and 2 for frequent Wild Transforms, or more Wilds on reel 5 for the chance at truly epic wins. This mix of cultural resonance, player choice, and innovative mechanics ensures the game will strongly connect with Swedish players.

**What kind of player do you think will enjoy Shields of Gold the most, and why?**

Shields of Gold is perfect for players who love Norse mythology, but also for those chasing exciting features—the Wild Transform and Free Spins choices deliver both strategy and big win potential.

**Can you give us a little teaser… Any hidden surprises or bonus features players should watch out for?**

Whilst Shields of Gold is pretty upfront with what if offers, there is a nice surprise for players in the base game where at any point the Valkyrie and let out a war cry and deliver an instant bonus trigger! 

What’s your favorite feature in Shields of Gold, and why?
It has to be the Wild Transform feature, not only is this the main catalyst for winning instant cash prizes and the Hold and Win Bonus, but the excitement in seeing those Wild symbols land in stacks really drums up anticipation! Also when triggering a Hold and Win Bonus from this you are guaranteed one of the Prize pots which can award up to 100x just for one symbol!

**Was there anything that didn’t make it into the final cut of the game that you secretly wish had?**

I think when creating slot games there is always something you can look back upon in order to improve, but this is how we iterate and innovate with each of our titles…..who knows maybe this sparks a new “Shields of Gold” series?!

**Do you see Shields of Gold as a one-off, or could this turn into a series of Norse/Valkyrie-inspired slots?**

As I eluded to before, we have the potential to build upon the Shield of Gold series here, whilst we could again re-visist the Norse theme we have multiple options in the direction we go from here…we could next be visiting the colosseum of Ancient Rome or the battlefields of the Spartans, only time will tell.

**What’s the biggest win potential in this slot, and how did you balance risk vs reward?**

The biggest win potential is in the Free Spins, this is due to the fact that you can also trigger the Hold and Win Bonus through this also. During Free Spins you have the increased opportunity to land Shields, Wilds and of course trigger the Hold and Win. During this filling all the 15 positions will award the 1000x Grand Prize on top of the rest of your winnings and finally with possible re-triggers who knows when the action and wins will stop!

**Finally, if you could sum up Shields of Gold: Valkyrie Hold and Win in a few sentences to get Swedish players hyped, what would you say?**

Shields of Gold: Valkyrie Hold and Win is a thrilling mix of Norse mythology, stunning visuals, and innovative gameplay. With the brand-new Wild Transform mechanic and player choice in Free Spins, every spin offers excitement, strategy, and the chance for epic wins. It’s an adventure that Swedish players won’t want to miss.

[Play Shields of Gold Now!](https://operator.play.booming-games.com/promotion/play/6759cb78be63a13793c2bad8/desktop/demo-links/en)

Booming Games Featured in CasinoGuide.se Interview

Casino Guide SE x Booming Games Q&A

Booming Games proudly informs about its newest partnership with leading operator SportPesa.

Booming Games is thrilled to announce a milestone in its growth journey through a new strategic partnership with the prominent African operator, SportPesa. This collaboration marks a step forward in Booming Games' mission to expand its footprint in the African gaming market.

As part of this partnership, Booming Games' high-quality slots are now integrated into SportPesa's platform, allowing players across Africa to enjoy an array of top-performing titles. Among the featured games are fan favourites such as "Gold Gold Gold," "TNT Bonanza," and "Cash Pig." In addition, SportPesa’s players will have access to Booming Games' diverse portfolio, including thrilling games like "Ronaldinho Spins", "Power of the Vikings," and "Buffalo Hold and Win."

The collaboration with SportPesa not only highlights Booming Games' commitment to growth and innovation but also its strategic focus on fostering strong partnerships to reach new heights in the global gaming industry.

**Solomon Godwin**, Head Africa at Booming Games, said: "_We’re delighted to continue our expansion in the African markets, and SportPesa's strong and trusted brand will only enhance these possibilities. Our Slot is as wide-ranging as it is high quality for their customers' entertainment and sustainability, and we believe we can offer real value to African players_,” 

**Paul Wilson**, Senior Product Manager at SportPesa added: "_We are very happy with the new partnership with Booming Games, and to be able to offer their games to our SportPesa customers in Kenya, Tanzania and around the globe on our .com platform is exciting. Booming Games' immersive, dynamic and vibrant games will be a great addition to our market leading Casino lobby and I'm sure our customers will enjoy playing them._"

**About Booming Games**

Booming Games has been a leading provider of premium gaming content for over a decade, catering to operators worldwide. Renowned for its visually stunning graphics, exciting features, and innovative mechanics, Booming Games consistently delivers top-tier entertainment experiences to players across the globe. Their collaboration with football icon Ronaldinho has resulted in a branded series that adds a unique flair to their portfolio. With a commitment to excellence and a passion for innovation, Booming Games continues to push the boundaries of gaming, captivating audiences and operators alike with their exceptional titles.

**About SportPesa**

SportPesa is a global gaming brand operating across three continents. Established in 2014, it is one of the fastest-growing companies in its sector. SportPesa significantly impacts players, clubs, and communities in all its operating countries. They lead the gaming market through partnerships with some of the world’s biggest sports clubs and leagues. In 2018, SportPesa launched its F1 team, SportPesa Racing Point, competing in the 2019 season. They have proudly sponsored Everton FC, Arsenal FC, Southampton FC, Hull City, Torino FC, Cape Town FC, and more.

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Booming Games Establishes Strategic Partnership with SportPesa

 Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x. 

Thunder Eagle Hold and Win Extreme is a 5x3, 25-fixed payline slot. The winning fun takes off when multiplier prize symbols land in the base game for a chance to trigger the Eagle Bonus feature that awards a spin on the Bonus Wheel, which can award Multiplier prize collect, Mini, Minor or Major Prize Pots or even an instant Hold and Win Extreme Bonus.


Hold and Win Extreme features  four 3x5 grids and 3 Respins. Land multiplier prize symbols to unlock the other grids. Completing a grid will award a x2 Win Multiplier to all symbols or landing  all 60 positions to complete all found grids award the majestic Grand Prize Pot worth 10,000x! 

Play Thunder Eagle Hold and Win Extreme and fly to new heights!

Craig Asling, Director at Booming Games, said: “With Thunder Eagle Hold and Win Extreme, we wanted to take our popular Hold and Win format to new heights, both literally and figuratively. This game delivers an exhilarating experience with powerful visuals, immersive gameplay and incredible win potential up to 10,000x. It’s a perfect example of how Booming Games continues to innovate while keeping players fully engaged.”

Thunder Eagle Hold and Win Extreme 10,000 | Booming Games

Booming Games Takes Players Sky-High  with Thunder Eagle Hold and Win Extreme 10,000

Get ready for a spine-tingling splash with Fish Tales: Halloween from Booming Games! This spooky twist on the beloved Fish Tales: Monster Bass takes you to a haunted underwater world where ghoulish fish and creepy cash prizes await. 

The beloved spook-tacular mechanics remain intact, but with an eerie makeover—fog-drenched waters, zombified fish, and a fang-tastic new design. 

All your favourite features are back: _Fishnet Modifier_, _Cash Add_ and the iconic _Monster Bass_ now appears as a terrifying full-reel stack during Free Spins. Collect undead fish for cash prizes or trigger the haunted Free Spins round by landing three or more eye-popping Scatter symbols. With the same thrilling gameplay you love, and a frightfully fun theme update, Fish Tales: Halloween delivers the perfect mix of familiar mechanics and Halloween horror.

"Fish Tales has always been one of our most beloved series, and with Fish Tales: Halloween, we wanted to give players a fresh, seasonal twist without losing the mechanics they know and love," said **Craig Asling**, **Director of Games** at Booming Games. "The eerie new design, complete with fog-drenched waters and spooky characters, perfectly complements the fan-favourite features like the Fishnet Modifier and Monster Bass. It’s a frightfully fun addition to the series that keeps the excitement alive while celebrating the Halloween spirit."

Play Fish Tales: Halloween now!

Fish Tales: Halloween – A Spooky Slot Adventure

Fish Tales Are Back with a Haunted Twist  in Booming Games’ Fish Tales: Halloween

Get ready to bank some serious “pig” wins in Mr. Oinkster’s Hold and Win, the latest thrilling slot from Booming Games! 

This 5x3, 20-line slot is packed with exciting features, from the Expanding Wilds to the  Piggy Bank & Vault Features which collects Coin and Bonus symbols to help trigger the spectacular Hold and Win or the Free Spins Bonus! 

The Hold and Win Feature is triggered by landing five or more coins or via the Piggy Bank Collect. Land coins to win prizes and look out for the Mini, Minor and Major Bonus coins to secure huge rewards. Fill the entire grid during Hold and Win to claim the Grand Bonus for the biggest payout! 

Free Spins are triggered by three or more Vault Bonus symbols or via the Vault Collect. Free Spins features Jumbo Symbols, as well as offering extra spins or even a Hold and Win trigger for even bigger prizes. 


Want to increase your odds? Activate the Oink Bet or jump straight into the action with the Mystery Bonus or Super Bonus buy options. 


Play Mr. Oinkster’s Hold and Win now!

"With Mr. Oinkster’s Hold and Win, we wanted to create a slot that feels both playful and sophisticated, much like the character himself" said Craig Asling, Director of Games at Booming Games. "This release is bursting with engaging features — from the Piggy Bank and Vault mechanics to Expanding Wilds and dynamic bonus rounds — all designed to give players exciting ways to chase big wins. It’s a charming, feature-packed game that perfectly balances elegance with high-energy gameplay."

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Mr. Oinkster’s Hold and Win | Booming Games

Booming Games Introduces Mr. Oinkster’s Hold and Win  — Where Elegance Meets Big Wins

Celebrate the spirit of freedom and fortune with Diamonds of Liberty, the latest all-American slot from Booming Games! 

Set against a backdrop of patriotic pride, this 3x3 slot bursts with stars, stripes, and sparkling diamonds. Featuring iconic American symbols like the bald eagle, Uncle Sam’s hat and the Liberty Bell, every spin brings a chance to strike big wins. 

Land 2 or more Diamond Scatters anywhere on the reels for instant payouts, or hit all 9 to win a dazzling 2000x bet! With retriggerable Free Spins, the thrilling Mini Diamond Hits bonus and a bold gamble feature for the chance to double or even quadruple your win, Diamonds of Liberty delivers star-spangled excitement with every spin.

"With Diamonds of Liberty, we wanted to capture the essence of American pride and channel it into a thrilling slot experience," said Craig Asling, Director of Games at Booming Games. "From the 3x3 format and iconic symbols to the exciting mix of features like Diamond Scatters, retriggerable Free Spins, and the Mini Diamond Hits bonus, this release combines classic charm with dynamic gameplay. We’re confident that players will love the star-spangled energy and big-win potential that Diamonds of Liberty brings to the reels.

Diamonds of Liberty – A Star-Spangled Slot Adventure

Booming Games Releases All-American Slot Diamonds of Liberty

Online Casino Reports recently sat down with **Craig Asling**, Director of Games at Booming Games, to discuss the studio’s latest release - **Shields of Gold: Valkyrie Hold and Win**. In this exclusive interview, Craig shares insights into the inspiration behind the game, its standout features, and what’s next for Booming Games.

You can read the full original interview on [Online Casino Reports’ website.](https://www.onlinecasinoreports.com/articles/booming-games-interview-shields-of-gold-valkyrie-hold-and-win.php)

In this Q&A, Asling shares how the Norse-inspired slot blends classic themes with fresh in-game mechanics, what makes the Wild Transform and Hold and Win features stand out, and how they’ve designed the game to appeal to a wide range of players.

**Q: To begin with, can you introduce Shields of Gold: Valkyrie Hold and Win to our readers and explain how it fits into Booming Games’ expanding portfolio?**

A: Shields of Gold: Valkyrie Hold and Win is our latest Norse-inspired slot, blending a timeless theme with fresh mechanics to create an immersive and rewarding experience. 

It’s a perfect example of how we continue to expand our portfolio by pairing proven player favourites with innovative twists, delivering titles that feel familiar yet stand out in a competitive market.

**Q: One of the title’s standout features is the Wild Transform mechanic. Can you walk us through how this feature works and why it adds an extra dynamic to gameplay?** 

A: The Wild Transform is a brand-new feature we’re particularly excited about. At any moment, Shield symbols landing on reels one and two, along with Wilds on the remaining reels, can transform, awarding instant win cash prizes or even triggering the Hold and Win Bonus. 

This mechanic also plays a key role in Free Spins, where player choice determines whether they’ll see more Shields for frequent Wild Transforms, or an increased number of Wilds on reel five for epic win potential. It’s a feature that keeps players engaged with every spin.

**Q: Hold and Win Respins also offers an intriguing twist to bonus play. Why do you believe players will be drawn in by this twist on the classic mechanic?**

A: Hold and Win has become a fan-favourite video slot mechanic, and we wanted to build on that popularity with our own take. In Shields of Gold, players not only chase the thrill of filling the reels with Shields but also benefit from the added excitement of the Wild Transform leading into the feature. 

It’s a mechanic that feels familiar, but with enough innovation to keep it fresh and rewarding. On top of triggering this, the unlocked Shield guarantees one of the Prize Pot values, offering up to 100x just for one symbol!

**Q: Vikings are a timeless theme in slots. How did you approach the design of Shields of Gold: Valkyrie Hold and Win to ensure it stands out from other Norse-inspired releases?**

A: We know the Viking theme is popular, so our focus was on authenticity paired with creativity. The Valkyrie as the Wild takes centre stage, bringing an intriguing character-driven approach that differentiates us from more traditional Viking slots. 

Combined with high-quality visuals and unique gameplay mechanics, the game delivers a distinctive experience that stands out in a crowded genre.

**Q: Visuals and audio play a huge role in immersion. Can you share how your team approached the soundtrack and animations to keep players engaged?**

A: Our teams worked to ensure every detail, from the dramatic soundtrack to the flowing animations, played their crucial role in supporting the striking mythological theme. 

The music builds anticipation during key moments like Wild Transforms and Hold and Win triggers, while the animations give weight to the Shields and Valkyrie. Together, they create an almost cinematic experience that draws players into the world of the game.

**Q: Many players look closely at volatility and hit frequency when choosing a slot. How would you describe the balance in Shields of Gold: Valkyrie Hold and Win, and what type of player do you think it will appeal to most?**

A: The game strikes a balanced bonus feature profile, appealing to both casual players and thrill-seekers. Frequent features like Wild Transforms keep the action lively, while the Free Spins and Hold and Win offer high win potential for those who enjoy volatility. It’s designed to be accessible yet exciting, ensuring there’s something for everyone.

**Q: Free Spins leads with a dual-option approach. What inspired this inclusion?**

A: Giving players greater freedom of choice adds an extra layer of engagement. Some prefer steady, more frequent wins, while others love chasing bigger risks for bigger rewards. 

By allowing players to choose between more Shields for Wild Transforms or more Wilds on reel five, we’ve put strategy in their hands, making Free Spins a personalised and dynamic experience.

**Q: Responsible entertainment is increasingly valued by players. How does Booming Games ensure that its slots deliver excitement while keeping player well-being in mind?**

A: Responsible gaming is central to everything we do. All of our titles are designed with compliance at the forefront, meeting strict regulatory standards across markets. 

Beyond that, we focus on clear gameplay, transparent mechanics, and features that prioritise entertainment without misleading players. Our goal is always to create exciting, fun experiences within a safe and responsible framework.

**Q: Finally, looking ahead, are there any upcoming titles from Booming Games that you’re particularly excited about that you can share a sneak peek of?**

A: Absolutely! Our roadmap for the coming months is jam-packed with captivating content. While I can’t reveal everything just yet, players can look forward to more bold mechanics, fresh themes, and high-quality online slots that push our portfolio even further. 

Each upcoming title is built with the same love and philosophy as Shields of Gold - combining proven engagement with innovative features that surprise and delight.

If this bold and adventure-filled slot has sparked your imagination, you can play it (along with the rest of the Booming Games library) at our recommended online casinos!

Don’t forget to take advantage of the welcome bonuses available through our safe links, giving you extra spins and more time to enjoy this hot new Norse adventure.

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Booming Games Interview with Craig Asling

Booming Games Interview: Shields of Gold Valkyrie Hold and Win

Step into a world of riches and luck with Greedy for Gold Power Hit, the ultimate slot adventure where fortune favours the bold! Join our two greedy leprechaun characters - Finn & Fergus - as they scheme, spin and stash away mountains of gold in their never-ending quest for riches.

The game offers up to an incredible 1,944 ways to win. Experience a treasure trove of thrilling mechanics, including Cash Collection, Progressive Prizes and the adrenaline-pumping Reel Frenzy. Feel the rush as the Clover Pot builds with every spin, unleashing Free Spins with sticky and nudging Collect symbols that maximise your winnings up to 10,000x! 

Are you ready to out-greed the greediest and claim the riches of the rainbow? Spin the reels in Greedy for Gold Power Hit and let the luck of the leprechauns guide you to fortune! 

Play Greedy for Gold Power Hit now!

Craig Asling, Director of Games at Booming Games: "With Greedy for Gold Power Hit, we wanted to capture the mischievous charm of our leprechaun duo while delivering a game packed with powerful mechanics and massive win potential. From Reel Frenzy to the Clover Pot and beyond, every spin is bursting with energy, excitement and the chance to strike it rich."


Greedy for Gold Power Hit – Spin with Leprechaun Luck

Leprechaun Riches Await in Greedy for Gold Power Hit

**Burning Classics 2** is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards! 

The sequel to our most popular game, Burning Classics, keeps the classic 5x3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds. The Free Spins feature returns, with retriggers, and the scatter payouts have been cranked up: 5 Scatters now award **5000x**, up from 2000x in the original, adding even more excitement to each spin.

During the base game, any scatters which land in view will be collected. The collector can activate on any spin, awarding the Free Spins bonus! The game also introduces **Mystery Symbols**, which reveal a common symbol, and **Burning Mystery Stacks**, which guarantee a win and can lead to higher payouts. You can even gamble for double or nothing or quadruple or nothing in the base game.

Ready for a fiery spin? **Burning Classics 2** takes the action to a whole new level, with bigger wins, thrilling features and plenty of chances to turn up the heat!

**Craig Asling**, Director of Games at Booming Games: "_Burning Classics 2 takes everything players loved about the original and turns up the heat. With boosted scatter payouts, fiery new Mystery features and the same timeless gameplay, this sequel delivers explosive excitement and even hotter winning potential._"


Burning Classics 2: Bigger Wins & Hotter Features

Turn Up the Heat with Burning Classics 2

Step onto the battlefield in **Shields of Gold Valkyrie Hold and Win**, a thrilling 5x3, 20-line video slot packed with legendary riches. Experience the power of Wild Transform, where Wilds turn into Shields to unlock epic rewards.

Land Shields to unleash **Coin Collection** and **Hold and Win Respins**, where the action intensifies with every spin. Raise your sword for the Free Spins round — choose your destiny: stack the power of Wilds on reel 5 or rally extra Shields on reels 1 and 2. The choice is yours!

Activate Golden Bet to boost your chances of triggering all features, or go straight for glory with the Bonus Buy for either Free Spins with Hold and Win respins or a choice of Hold and Win Respins or Free Spins. With every spin, fortune favours the bold—claim your place among the Valkyries and seize the Grand Prize today!

[Play Shields of Gold Valkyrie Hold and Win now!](https://operator.play.booming-games.com/promotion/play/6759cb78be63a13793c2bad8/desktop/demo-links/en)

**Craig Asling**, Director of Games at Booming Games: "_With Shields of Gold Valkyrie Hold and Win, we’ve combined the thrill of Norse mythology with dynamic gameplay that puts players in control of their destiny. From Wild Transforms and strategic Free Spin choices to the excitement of Hold and Win Respins, this game is all about bold decisions and epic rewards._"


Shields of Gold Valkyrie Hold and Win | Booming Games

Conquer Riches in Shields of Gold: Valkyrie Hold and Win

**64 Gold Coins Hold and Win 20,000** is a supercharged take on the classic Hold and Win slot, set in a stylish casino backdrop and packed with fresh twists and massive win potential. 

This 5x5, 30 payline game from **Booming Games** features Flaming Respins that randomly lock symbols and award respins—collect more of the same symbol and multipliers for big base game wins.

Land just 5 coins to unlock the Coin Blitz Hold and Win feature, where every new coin resets your spins and boosts your chances of hitting Mini, Minor, Major, or Grand bonuses—with the Grand paying 1000x your bet. Special Coin Blitz symbols can also trigger upgrades like Boost, which increases coin values, or Grid Expand, which enlarges the reels up to an 8x8 layout.

Fill the full 8x8 grid and you’ll unlock an additional 10,000x prize, making the game’s maximum win potential an incredible 20,000x your bet. It’s non-stop action, golden thrills and explosive payouts in 64 Gold Coins Hold and Win 20,000.

Play 64 Gold Coins Hold and Win 20,000 now!

Craig Asling, Director of Games at Booming Games, said: "_With 64 Gold Coins Hold and Win 20,000, we wanted to take the thrill of the classic Hold and Win mechanic and supercharge it with fresh twists, bigger rewards and an immersive casino atmosphere. Between the Flaming Respins, powerful Coin Blitz upgrades and the incredible 20,000x max win, this game delivers pure excitement from the very first spin._"

Booming Games Launches 64 Gold Coins Hold and Win 20,000

Today we’re delighted to be joined by Craig Asling, the Director of Games at Booming Games, to talk about their 64 Gold Coins Hold & Win 20,000 slot. Strap in, as the questions are going to be coming thick and fast.

**Q1. To kick things off, can you tell us about your role at Booming Games, and for readers less familiar, how you would describe Booming Games’ approach to game development?** 

What makes your studio stand out in today’s competitive landscape? As Director of Games at Booming Games, I oversee the creative journey from concept to launch, working closely with Game Producers, Artists, Mathematicians and our Developers, making sure each title delivers both excitement and quality. Our approach blends bold, original themes with innovative features, all backed by solid game math.

What sets us apart is our agility. We’re quick to embrace fresh ideas, unafraid to push creative boundaries and always focused on crafting slots that stand out visually, while keeping players engaged.

**Q2. 64 Gold Coins Hold and Win 20,000 builds on the ever-popular Hold and Win mechanic, but your version introduces Coin Blitz, Boosters and an expanding 8×8 grid. What makes your take on this format different?**

This is a pretty simple one. With 64 Gold Coins Hold and Win 20,000, we wanted to take a familiar and much-loved title that features popular mechanics and supercharge it! It’s a standout title with a higher win potential of up to 20,000x that gives players a truly exciting target. The format is also pleasingly similar, but with both meticulous and dynamic changes!

**Q3. The Flaming Respins feature adds an extra dynamic during base play. Can you walk us through how it works and how players can benefit?**

The Flaming Respins feature is designed to give the base game a real spark of excitement. When triggered, it locks any symbol that forms a win in place and grants players respins to try and land even more matching symbols. Each new matching symbol that lands awards another respin, increasing line wins and extending the feature and building anticipation. On top of that, Win Multipliers can land to boost wins even further!

**Q4. The theme combines classic fruit and coin imagery with modernised gameplay. How do you strike the balance between nostalgic design and fresh innovation?**

It is indeed a classic theme, but we have injected a fresh and modern touch into it so it can still stand out in the crowd among the thousands of other similarly themed games. That, coupled with its expanded reel set and dynamic features, means it distances itself from competition.

**Q5. With 64 Gold Coins Hold and Win 20,000 set to launch on August 28th, what are your expectations in terms of player engagement?**

As with its predecessor, we expect the new release to be a hit. Players from the original will be intrigued at the developments, and new slot enthusiasts can now experience the feature-packed title and its colossal win potential. The game’s captivating nature is sure to keep players coming back for more.

**Q6. Thanks a lot for your time. Before we wrap up, are there any new releases coming in the near future that you are particularly excited about that you could share with our readers?**

We have some amazing new titles being released in the next couple of months. Our first from the iconic Shields of Gold series is Shields of Gold: Valkyrie Hold and Win. The brand new title set in the world of Norse Mythology leads with an exciting new Wild Transform feature which can award instant cash prizes or even a Hold and Win bonus. 

Following that, we have Greedy For Gold Power Hit, the next release in our Power Hit Series that sees its fun Irish theme complemented by our Power Hit Cash Collect feature, Free Spins and progressive prize pots. Finally, we have Mr Oinkster’s Hold and Win, a highly engaging piggy bank-themed release with exciting Piggy Bank and Vault Collect features, which can trigger Free Spins with Jumbo symbols or the titular Hold and Win bonus. We are really looking forward to seeing how players connect with these brand new offerings! 

[Article](https://www.demoslot.com/demoslot-qa-with-craig-asling-director-of-games-booming-games/) by Nigel Hall, Demoslots.com

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Demoslot Q&A with Craig Asling

Demoslot Q&A with Craig Asling, Director of Games, Booming Games

Saddle up for **Mustangs and Stallions**, the electrifying new slot from Booming Games that takes players on a high-speed ride across the untamed frontier!

This 5x3, 20-line adventure gallops into action with **Walking Wild Respins**, where wild symbols charge across the reels, increasing win potential with progressive multipliers. Trigger the **Free Spins** feature to unleash guaranteed **Walking Wilds**, each carrying powerful random multipliers to supercharge your rewards.

Tension builds from the first spin as players chase legendary wins beneath the blazing sun. Feel the ground tremble as mighty stallions race through the Wild West—**Mustangs and Stallions** delivers a thrilling blend of action-packed gameplay, feature-rich mechanics and the chance to harness true frontier fortune.

"With Mustangs and Stallions, we wanted to capture the raw power and untamed spirit of the Wild West," said **Craig Asling**, **Director of Games** at **Booming Games**. "From the dynamic Walking Wild Respins to the high-impact Roaming Wilds with Multipliers in the  Free Spins, every element is designed to deliver momentum, excitement and rewarding potential on every spin. This is a game that doesn’t just entertain—it thunders with energy from start to finish."

So mount up, take the reins and spin your way to glory in Mustangs and Stallions!


Booming Games Launches Mustangs and Stallions Slot

Booming Games Rides into the Wild West with Mustangs and Stallions

**Dorota Gruszka**, Head of Marketing, and **Craig Asling,** Director of Games, spoke to **Focus Gaming News** about how Booming Games is preparing for the event.

Booming Games is preparing to attend SBC Summit in Lisbon, in September. To learn more about the company’s expectations for the event, its latest releases, and its future plans, Focus Gaming News spoke to Dorota Gruszka, Head of Marketing, and Craig Asling, director of games. They also shared details about the company’s most successful game launches in the past few months, new game mechanics, and its expansion in Africa.

**How do events like SBC Summit Lisbon help Booming Games gain insight into the latest market trends and stay ahead of the competition?**

Events like SBC Summit Lisbon are essential for keeping Booming Games at the forefront of the industry.

They give us a concentrated view of the latest innovations, from game mechanics and visual trends to technological advancements that are shaping player engagement. By seeing what other suppliers are bringing to market and listening to the conversations happening across the floor, we gain a clear understanding of where the industry is heading.

Equally important are the direct interactions with operators, platform providers, and industry experts. These discussions provide valuable, first-hand insight into market performance, player preferences, and regional opportunities. This knowledge allows us to adapt our strategy quickly, refine our product roadmap, and ensure we’re delivering games that not only meet current demand but anticipate future trends — keeping Booming Games competitive and ahead of the curve.

**Are there any major announcements or exciting developments coming from Booming Games that attendees can look forward to at SBC Summit Lisbon?**

We are pushing it to the next level. Our roadmap for 2026 looks very promising — we will double the number of releases compared to this year. We have several game series with a proven track record of exceptional performance, and we’re also about to launch our very first crash game — something we’re particularly excited about.

Over the past year, we’ve received significant industry recognition, being shortlisted for multiple prestigious awards, and we’ve partnered with major operators worldwide. This is a clear sign that we’re moving in the right direction. Our content is now licensed in more and more regulated markets, expanding our reach and reinforcing our commitment to compliance and quality.

On top of that, we’re investing heavily in innovation, both in gameplay and in player engagement features. Attendees can expect to see not only fresh titles but also new mechanics and formats designed to set new standards in entertainment and retention.

**What have been some of the most successful game launches for Booming Games in the past few months and what feedback have you received from players and operators?**

The last few months have been very successful for us. We released several titles that have received outstanding feedback from both players and operators. Among these are Buffalo Hold and Win 10,000 — currently our top-performing game in multiple markets — 64 Gold Coins Hold and Win, Tasty Bonanza, Cash Pig 2, Fish Tales Monster Bass, and Coin Crusher Hold and Win.

“_Our roadmap for 2026 looks very promising — we will double the number of releases compared to this year._”

These launches have shown that we can consistently deliver engaging, high-quality content that appeals to a wide audience. Our portfolio includes timeless, classic-style games and modern, innovative titles, ensuring we cater to different player preferences while maintaining strong performance across diverse markets.

What’s especially rewarding is hearing from operators that our games drive strong engagement and retention, while players praise the immersive visuals, exciting features, and rewarding mechanics. This direct feedback confirms that our focus on blending creativity with proven game formulas is paying off — and it motivates us to keep pushing boundaries with every new release.

**Are there any new game mechanics or unique features that Booming Games is focusing on in its upcoming releases?**

At Booming we are always looking at market trends and we look to see how we can adopt mechanics and features that are resonating with players. We then see how we can take those core mechanics and build upon them to bring something new to the player. Whilst we do look at new innovations, we don’t need to completely reinvent the wheel. We take popular features and mechanics and put our own spin on them.

We know that player favorite features such as Cash Collect, Hold & Win, etc, are still highly sought after by players. We take those core mechanics and build upon them in innovative ways. Our upcoming release Shields of Gold Valkyrie Hold and Win, for instance, at its core, it has a Cash Collect feature, but we have engineered it in a way that’s new for the player, landing Shield symbols in combination with Wild symbols can transform them into instant cash prizes or even a Hold & Win bonus trigger. Small iterations like this strike the right balance of player familiarity and innovation.

**In 2025, Booming Games has expanded its footprint across Africa. How do you see the African online gaming market evolving, and what opportunities do you anticipate for further growth and innovation?**

We are certified in South Africa, and our focus on growth in the region is very strong. Just last month, we sponsored the Durban Horse Racing event together with one of the top-tier operators in South Africa, Hollywood Bets. We look forward to more such collaborations, as they are extremely beneficial in strengthening partnerships and building brand visibility.

The African online gaming market is evolving rapidly, driven by increasing internet penetration, growing smartphone adoption, and a strong appetite for mobile-first entertainment. We see tremendous opportunities to introduce localized content tailored to regional preferences, as well as to innovate with lightweight, mobile-optimized games that deliver premium experiences without compromising performance.

Looking ahead, we aim to not only expand our footprint in more regulated African markets but also explore unique engagement strategies — from exclusive game releases with local partners to incorporating themes and features inspired by African culture and player trends. This combination of strong partnerships, tailored content, and continuous innovation will allow us to play a leading role in shaping the market’s growth.

“_We are certified in South Africa, and our focus on growth in the region is very strong._”

**Can you talk to us about the process of customising your products to meet the needs of niche markets?**

We are highly committed to providing localised and market-specific content. Firstly, we offer games that are fully localised for each individual market, as well as offering branded or even fully custom games for our customers. Recently, we launched a title in collaboration with one of South Africa’s biggest operators, Hollywood Bets, in which we delivered a custom game based around the famous Durban Horse Race event. We worked closely with the customer to deliver a top-performing game, and it was used as part of their promotional activities during the event. We listen and work closely with our customers to ensure that we are providing top-tier products for these markets.

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Booming Games on SBC Summit Lisbon, New Releases & Expansion

Dorota Gruszka and Craig Asling: “Events like SBC Summit are essential for keeping Booming Games at the forefront of the industry

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Play Now, and stay tuned for what’s coming!

On 20 November 2023, we formalised a partnership with football legend Ronaldinho Gaúcho. As an internationally acclaimed player, he is undoubtedly one of the most recognised football players worldwide. He holds the most prestigious titles, including FIFA World Player of the Year, UEFA Football Player of the Year, and FIFPro World Player of the Year. He's not only a football superstar but a businessman, music producer, and media influencer with an impressive following exceeding 170 million across various channels.

We are now in the process of developing an exciting series of games featuring Ronaldinho's image. This collaboration expands our global footprint and brand visibility, promising significant impacts across the industry. Please contact our exceptional team for more information about this partnership and available options.

Booming Games and Ronaldinho

Ronaldinho Games