Booming Games Appoint Ally McIvor as Chief of Sales

company

28.10.2026

Rapidly-expanding software provider appoints experienced commercial director to new role aimed at bolstering the business with dedicated senior leadership in sales

Malta, 28 October 2026: Booming Games, the Malta-based B2B iGaming provider known for its extensive portfolio of 200+ feature-packed slots, has announced it has appointed Ally McIvor as Chief of Sales – a new role designed to add senior leadership to the brand’s commercial function.

Joining Booming Games off the back of a decorated career in iGaming that has seen her hold key commercial, partnership and operations roles for the likes of Microgaming, Games Global and iSoftBet, Ally’s arrival will give the provider the perfect mix of gaming industry knowledge, senior leadership and hands-on customer experience required to take its operations to all-new heights.

From hunting out new business opportunities to cultivating existing relationships, Ally has established an impeccable track record for winning and keeping customers, and this unique blend of commercial drive and relationship-led thinking will prove a major asset to Booming Games as it looks to establish a sales strategy capable of keeping up with its evolving ambitions.

In her new role, Ally will be responsible for heading up Booming Game’s entire sales team, with every colleague reporting directly to her. With this being a deliberate move by the business to add dedicated senior leadership to the department for the first time, the idea behind the appointment is to make sales Ally’s sole focus and ensure that this function is as efficient as it can possibly be.

Moving forward, Ally will be reporting to Booming Game’s Chief Commercial Officer, Michael Waterfield, and the pair will work side-by-side to turn the business’s commercial strategy into a sharper, more ambitious sales operation that’s focused not just on winning more deals, but also on forming the right partnerships and making sure that they provide ongoing value over the years.

Having already made her bow at SBC Lisbon last month, Ally has been thrust straight into action, meeting customers and partners and getting to know the team, but for everyone else, there will be plenty of opportunities to spend some time with her over the coming months and learn more about the world-class commercial leadership team that Booming Games has now put together.

Ally McIvor, Chief of Sales at Booming Games, said: “Booming Games is a rapidly-expanding software provider that deserves a sales strategy to match its lofty ambitions. In my role as Chief of Sales, I intend to add dedicated leadership to the team by drawing on everything I’ve learned from my 7+ years in iGaming, helping us grow by identifying the opportunities that others miss while providing the kind of hands-on customer instinct you can only get from doing it yourself.”

Michael Waterfield, Chief Commercial Officer at Booming Games, said: “With Ally joining as Chief of Sales, we now have a world-class commercial leadership team in place that’s built for the ambitions we hold at Booming Games and the pace we intend to set. I’m genuinely excited to be working with her moving forward and have no doubt the experience she’ll add will sharpen how we pursue priority markets and operators and allow us to maximise every potential opportunity.”

Latest news

Latest news

company

04.11.2026

Booming Games Announce Darja Roos as New Chief Financial Officer

Rapidly-expanding software provider continues to strengthen its C-level team by appointing experienced financial leader to key executive role

Malta, 04 November 2026: Booming Games, the Malta-based software provider known for its innovative suite of high-quality slots, promotional tools and back-office solutions, has welcomed Darja Roos to its growing C-level team as Chief Financial Officer.

A vastly experienced name in the world of iGaming, fintech and international businesses, Darja joins the company having already held a number of senior finance and board-level positions, enabling her to add extensive knowledge of governance, reporting and regulations to the new role.

Having most recently served as CFO of Yolo Group, following a senior finance role at GAN/Coolbet, Darja brings a strong combination of operational finance expertise and international business experience that will prove invaluable to Booming Games’ ongoing growth.

As new CFO, Darja will be responsible for leading the company’s financial function while also overseeing accounting, reporting, auditing and compliance. She will work closely with Eric Saliba and the wider Finance team in Malta, partnering with other members of the senior leadership team to support sound financial decision-making and the continued expansion of the business.

With Darja’s appointment following hot on the heels of Ally McIvor taking over as Chief of Sales, the move is reflective of Booming Games’ strategy of bringing experienced people into key roles, and further reinforces the company’s ambition to build a stronger, more sustainable organisation.

Darja Roos, Chief Financial Officer at Booming Games, said: “I’m delighted to be joining Booming Games as CFO and believe the 20+ years’ experience I’ve accumulated across iGaming, fintech and international business will enable me to bring a unique perspective to the role. With a strong team already in place and some very ambitious plans for the future, it’s an exciting chance for us to build a stronger, more efficient financial function, and I can’t wait to get started.”

Ramona Petrina, Chief of Staff at Booming Games, said: “Darja brings exactly the blend of iGaming, governance and international finance experience we need at this stage of our growth. Alongside Eric and the Finance team, she’ll play a key role in building on our existing foundations and supporting our continued growth. We’re delighted to welcome her to the leadership team.”

games

29.10.2026

Join a Pair of Coin-Crazy Leprechauns in Greedy for Gold Power Hit 10,000 by Booming Games

Popular software provider’s Irish-themed slot takes players on a magical trip to the Emerald Isle, where four local prize pots can lead to golden wins of over 10,000x

Malta, 29 October 2026: Get ready to join the leprechaun duo Finn and Fergus in their greatest adventure yet in ‘Greedy For Gold Power Hit 10,000’ – the action-packed, Irish-themed slot from Booming Games where a special coin acollection feature can award grand prizes of over 10,000x!

Played across an unconventional expanding reel set that offers an initial 576 ways to win, Greedy For Gold Power Hit 10,000 is built around its special leprechaun collector symbols on reels 1 and 5. Whenever one of these appears, it will collect the multiplier values of all coins present on reels 2, 3 and 4, and if two arrive at once, players will also receive the total coin prize an additional time.

Should six coins appear during a base game spin with no collector symbol present, players will also be treated to a complimentary respin to give them a second chance to gather up their prizes, and on random spins, the Reel Frenzy bonus can also add an extra multiplier to each column win.

This exciting collection mechanic also plays an important role in the slot’s main Free Spins feature, which is triggered by landing three scatter symbols on the central reels, but may also randomly activate when just one scatter is present. When this happens, players will receive an initial 10 Free Spins on an expanded set of reels that now boasts a staggering 1,944 ways to win!

During Free Spins, collector symbols will gather up coin values just as they did in the base game, only now they’ll remain active for three spins, nudging down one reel space after each round. If a subsequent coin win is awarded while a collector symbol is still in play, it will shift up to the top of its reel and the process will begin again, increasing the payout potential of each and every spin.

Landing three further scatters during the feature will also award an extra 10 Free Spins, and the Reel Frenzy bonus will continue to appear at random each round – though if players want to buy into Free Spins directly, they can opt to do so with Reel Frenzy always active for an increased bet.

As a final incentive, during both the base game and Free Spins, players may also come across jackpot coins in addition to their regular counterparts. If one of these is collected, players will win the corresponding jackpot prize, with these amounts growing progressively bigger in the base game for every pot symbol that appears and always being set to the maximum value in the feature.

Craig Asling Director of Games at Booming Games said: “Booming Games’ coin-crazy leprechaun, Finn, returns this month in Greedy For Gold Power Hit 10,000 – an all-new Irish adventure that boasts bigger wins than ever before! Built around an exciting coin collection mechanic that’s enhanced by reel boosts and four big jackpot prizes, the game offers players a fun and fast-paced experience that’s guaranteed to deliver maximum engagement for operators.”

company

28.10.2026

Booming Games Appoint Ally McIvor as Chief of Sales

Rapidly-expanding software provider appoints experienced commercial director to new role aimed at bolstering the business with dedicated senior leadership in sales

Malta, 28 October 2026: Booming Games, the Malta-based B2B iGaming provider known for its extensive portfolio of 200+ feature-packed slots, has announced it has appointed Ally McIvor as Chief of Sales – a new role designed to add senior leadership to the brand’s commercial function.

Joining Booming Games off the back of a decorated career in iGaming that has seen her hold key commercial, partnership and operations roles for the likes of Microgaming, Games Global and iSoftBet, Ally’s arrival will give the provider the perfect mix of gaming industry knowledge, senior leadership and hands-on customer experience required to take its operations to all-new heights.

From hunting out new business opportunities to cultivating existing relationships, Ally has established an impeccable track record for winning and keeping customers, and this unique blend of commercial drive and relationship-led thinking will prove a major asset to Booming Games as it looks to establish a sales strategy capable of keeping up with its evolving ambitions.

In her new role, Ally will be responsible for heading up Booming Game’s entire sales team, with every colleague reporting directly to her. With this being a deliberate move by the business to add dedicated senior leadership to the department for the first time, the idea behind the appointment is to make sales Ally’s sole focus and ensure that this function is as efficient as it can possibly be.

Moving forward, Ally will be reporting to Booming Game’s Chief Commercial Officer, Michael Waterfield, and the pair will work side-by-side to turn the business’s commercial strategy into a sharper, more ambitious sales operation that’s focused not just on winning more deals, but also on forming the right partnerships and making sure that they provide ongoing value over the years.

Having already made her bow at SBC Lisbon last month, Ally has been thrust straight into action, meeting customers and partners and getting to know the team, but for everyone else, there will be plenty of opportunities to spend some time with her over the coming months and learn more about the world-class commercial leadership team that Booming Games has now put together.

Ally McIvor, Chief of Sales at Booming Games, said: “Booming Games is a rapidly-expanding software provider that deserves a sales strategy to match its lofty ambitions. In my role as Chief of Sales, I intend to add dedicated leadership to the team by drawing on everything I’ve learned from my 7+ years in iGaming, helping us grow by identifying the opportunities that others miss while providing the kind of hands-on customer instinct you can only get from doing it yourself.”

Michael Waterfield, Chief Commercial Officer at Booming Games, said: “With Ally joining as Chief of Sales, we now have a world-class commercial leadership team in place that’s built for the ambitions we hold at Booming Games and the pace we intend to set. I’m genuinely excited to be working with her moving forward and have no doubt the experience she’ll add will sharpen how we pursue priority markets and operators and allow us to maximise every potential opportunity.”


Flag of Malta

Booming Games (Malta) Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 57254.
Booming Games (Malta) Ltd. Q3, Level 5, Unit 2, Quad Central, Central Business District, Birkirkara CBD1020, MALTA, Malta is licensed and regulated by the Malta Gaming Authority to supply Type 1 gaming services under a B2B - Critical Gaming Supply License (License Number : MGA/B2B/459/2018 issued on September 10th 2018).

2024 © Booming Games (Malta) Ltd. All rights reserved

Privacy PolicyCookies PolicyResponsible GamblingInformation Security Statement