Frederik Niehusen: Booming Games’ Take on 2026 Slots Innovation and Player Engagement
company
08.01.2026

We are pleased to share an interview with Frederik Niehusen, Chief Commercial Officer at Booming Games, originally conducted and published by CasinoRank.
In this discussion, Frederik shares his perspective on upcoming trends in slot innovation and player engagement, outlining how Booming Games is preparing for 2026. Topics include gameplay development, personalization, market adaptation, and the company’s strategic approach to long-term growth in the iGaming industry.
Full interview is available here.
What do you see as the biggest innovation drivers for online slots in 2026?
Frederik Niehusen: I think the biggest innovation drivers for online slots going into 2026 will come from how quickly player expectations are changing. More players want games that feel tailored to them, so personalization will be a huge focus — not just choosing volatility, but having games that adapt to how someone actually plays. At the same time, we’re seeing a strong push toward hybrid experiences that mix slots with elements of skill, social features, and even instant-win or arcade-style gameplay. This is especially important for the newer audiences coming into iGaming who want faster, more interactive entertainment.
We’ll also see more emphasis on strong IPs and culturally relevant themes, whether that’s celebrities, athletes, or locally inspired content. These partnerships are becoming a powerful way to stand out and attract new segments of players. And finally, responsible entertainment will continue to shape innovation. The industry is moving toward more transparent, sustainable design — clearer UX around volatility and RTP, better session tools, and math models that keep excitement high without encouraging unhealthy patterns.
Many markets are introducing stricter compliance rules. How will these regulations impact game design and player engagement next year?
Frederik Niehusen: Stricter compliance rules are definitely influencing how studios think about game design, and that impact will grow next year. As regulations tighten around transparency, pacing, and how features are communicated, developers will need to create games that are clearer, more intuitive, and more responsible by default. That doesn’t make them less engaging — it just shifts the focus toward cleaner mechanics, stronger themes, and features players can quickly understand.
We’ll also see engagement trends adapt. Instead of relying on intense bonus loops or complex systems, studios will lean more into sustainable entertainment: light progression, missions, social elements, and event-driven content that keeps players engaged without pushing them too hard. In a way, regulation is steering the industry toward smarter, more player-first experiences reflecting factors guiding studio strategy that executives cite as shaping future strategies, and the studios that embrace that will benefit the most.
What makes a branded or celebrity partnership successful for both players and operators?
Frederik Niehusen: For me, a branded partnership is truly successful when it adds real value to the player experience rather than just putting a famous face on a slot. The branding has to feel authentic and integrated into the gameplay — the personality, the style, the story, even the pace of the game should reflect the partner in a meaningful way. When players feel that connection, the brand becomes part of the entertainment, not just the marketing.
From an operator’s perspective, a good branded collaboration should help with both acquisition and retention. Strong IPs attract new audiences, but the game still needs solid math and entertaining features to keep players engaged long after the initial curiosity wears off. The best partnerships blend recognisable branding with a game that stands on its own merit.
The win-win comes when the brand elevates the game and the game elevates the brand — creating a distinctive, high-quality experience that players return to and operators are proud to feature.
How do you balance deeper mechanics with simplicity for casual players?
Frederik Niehusen: I think the balance comes from remembering that innovation doesn’t always mean adding more layers — it means adding the right layers. Players are open to deeper mechanics and interactive features, but only if they’re presented in a way that feels intuitive. The moment a game forces casual players to “learn” too much before they can enjoy it, the magic is gone.
For me, the sweet spot is designing games with depth beneath the surface but simplicity on entry. That means clear core gameplay, straightforward triggers, and features that make sense instantly — with optional layers of progression, missions, or strategy that more engaged players can explore over time. It’s also why UX and onboarding are becoming just as important as the math.
So innovation should build around simplicity, not against it. The best games in 2025 and 2026 will be the ones that look easy, feel exciting, and reveal their depth naturally as the player keeps coming back.
What design principles allow Booming Games to deliver innovation at such a fast pace?
Frederik Niehusen: At Booming Games, our pace comes from having very clear design principles that guide every project, no matter the theme or mechanic. The first is focus — we always identify the core idea early and build everything around it. Whether it’s a signature feature, a math twist, or a creative hook, that clarity helps us move fast without losing direction.
Second, we design with player clarity and fairness in mind. Even when we’re pushing innovation, we make sure the experience is intuitive, visually readable, and easy to grasp within the first few spins. That lets us experiment with new mechanics while still appealing to a broad audience.
Third, our teams work in a very collaborative, iterative way. Art, math, and development stay tightly aligned from day one, so decisions happen quickly and problems get solved early. We prototype aggressively, test often, and aren’t afraid to simplify when something doesn’t add value.
And finally, we keep a strong focus on entertainment-first thinking. Every game has to feel exciting, polished, and fun — not just technically clever. That mindset helps us deliver consistent innovation without overcomplicating the player experience.
Together, these principles allow us to move quickly while still producing games that feel fresh, distinctive, and true to the Booming Games identity.
What have you learned about adapting games to regional preferences in markets like Brazil and South Africa?
Frederik Niehusen: Expanding into regions like Brazil and South Africa has taught us that cultural nuance is just as important as math and mechanics. Players in each market respond to different rhythms, aesthetics, and styles of play, so adaptation goes far beyond simply translating a UI.
In Brazil, for example, players love high-energy experiences — bold visuals, upbeat sound design, and features that feel fast, rewarding, and social. Themes tied to local culture, sport, and music also resonate strongly. Meanwhile, in South Africa, players tend to prefer clean layouts, straightforward mechanics, and highly reliable performance across different devices and bandwidth conditions. Clarity, stability, and instantly understandable gameplay are key.
Across both markets, we’ve found that local familiarity drives initial engagement, but strong core gameplay keeps players returning. That means respecting regional tastes while still delivering a polished, globally competitive product. It also requires listening closely to operator feedback, understanding device usage patterns, and adapting math profiles to suit how players in each region like to pace their sessions.
Ultimately, success comes from cultural respect, player-centric design, and taking the time to build games that feel genuinely tailored — not just repackaged — for each market.
Looking to 2026, where is Booming Games focusing in terms of mechanics, markets, and player engagement?
Frederik Niehusen: Looking ahead to 2026, our focus is on scaling our portfolio, strengthening innovation, and expanding globally.
We’re increasing our roadmap to five releases per month and introducing new game types to create a more diverse, future-proof offering. A major priority is enhancing engagement with fresh mechanics, smarter progression features, and promotional tools that move beyond traditional tournaments or drops. We’re also gearing up for further growth in emerging markets, aligning our content with local preferences and cultural moments. With bold ideas, a broader product mix, and a clear global strategy, we’re entering 2026 ready to stand out in an increasingly competitive landscape.
Latest news

games
18.11.2025
Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!
Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!
Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go; eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!
And just when you think the sale is over, it’s time for the Wild Drop — collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.
Play Black Friday Cart Craze now!
“Black Friday Cart Craze takes that familiar Black Friday energy, the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games. “Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”

games
15.01.2026
Let it sparkle: Diamonds Diamonds Diamonds: Hold and Win is here!
Get ready to dazzle as Booming Games launches Diamonds Diamonds Diamonds: Hold and Win, a glimmering 3x3 slot where every spin sparkles with polished potential.
Packed with shimmering gems, Stacked Wilds and a shower of riches powered by the Diamond Rain feature, this luxurious new release delivers nonstop thrills and high-shine excitement.
Land 3 or more Diamond symbols to trigger the Hold and Win Bonus, where the reels expand into a dazzling 5x3 grid, unlocking even greater prize potential as players collect sparkling symbols and build towards the Grand Prize worth up to 1,000x the bet.Things shine even brighter when players land the Super Diamond, unlocking Super Hold and Win mode. In this enhanced bonus, all collected wins are doubled, and the chase is on for the Mini, Minor, Major, or Grand Prize Pots, adding even more anticipation to every respin.
For players who want to turn up the frequency of feature action, the optional Diamond Boost side bet offers more chances to trigger bonuses, making each spin feel even closer to that next glittering hit.
Bright, bold and built around irresistible bonus energy, Diamonds Diamonds Diamonds: Hold and Win is a gem-packed release designed for players who love jackpot chases, upgraded bonus moments and the thrill of watching the reels expand with possibility.“Diamonds Diamonds Diamonds is all about delivering that premium, high-impact Hold and Win experience in a compact, instantly engaging format,” said Craig Asling, Director of Games at Booming Games. “With Diamond Rain, Stacked Wilds, expanding reels in the bonus and a Super variation that doubles all wins, it’s designed to keep players chasing that next brilliant moment—right up to the 1,000x Grand Prize.”

company
08.01.2026
Frederik Niehusen: Booming Games’ Take on 2026 Slots Innovation and Player Engagement
We are pleased to share an interview with Frederik Niehusen, Chief Commercial Officer at Booming Games, originally conducted and published by CasinoRank.
In this discussion, Frederik shares his perspective on upcoming trends in slot innovation and player engagement, outlining how Booming Games is preparing for 2026. Topics include gameplay development, personalization, market adaptation, and the company’s strategic approach to long-term growth in the iGaming industry.
Full interview is available here.
What do you see as the biggest innovation drivers for online slots in 2026?
Frederik Niehusen: I think the biggest innovation drivers for online slots going into 2026 will come from how quickly player expectations are changing. More players want games that feel tailored to them, so personalization will be a huge focus — not just choosing volatility, but having games that adapt to how someone actually plays. At the same time, we’re seeing a strong push toward hybrid experiences that mix slots with elements of skill, social features, and even instant-win or arcade-style gameplay. This is especially important for the newer audiences coming into iGaming who want faster, more interactive entertainment.
We’ll also see more emphasis on strong IPs and culturally relevant themes, whether that’s celebrities, athletes, or locally inspired content. These partnerships are becoming a powerful way to stand out and attract new segments of players. And finally, responsible entertainment will continue to shape innovation. The industry is moving toward more transparent, sustainable design — clearer UX around volatility and RTP, better session tools, and math models that keep excitement high without encouraging unhealthy patterns.
Many markets are introducing stricter compliance rules. How will these regulations impact game design and player engagement next year?
Frederik Niehusen: Stricter compliance rules are definitely influencing how studios think about game design, and that impact will grow next year. As regulations tighten around transparency, pacing, and how features are communicated, developers will need to create games that are clearer, more intuitive, and more responsible by default. That doesn’t make them less engaging — it just shifts the focus toward cleaner mechanics, stronger themes, and features players can quickly understand.
We’ll also see engagement trends adapt. Instead of relying on intense bonus loops or complex systems, studios will lean more into sustainable entertainment: light progression, missions, social elements, and event-driven content that keeps players engaged without pushing them too hard. In a way, regulation is steering the industry toward smarter, more player-first experiences reflecting factors guiding studio strategy that executives cite as shaping future strategies, and the studios that embrace that will benefit the most.
What makes a branded or celebrity partnership successful for both players and operators?
Frederik Niehusen: For me, a branded partnership is truly successful when it adds real value to the player experience rather than just putting a famous face on a slot. The branding has to feel authentic and integrated into the gameplay — the personality, the style, the story, even the pace of the game should reflect the partner in a meaningful way. When players feel that connection, the brand becomes part of the entertainment, not just the marketing.
From an operator’s perspective, a good branded collaboration should help with both acquisition and retention. Strong IPs attract new audiences, but the game still needs solid math and entertaining features to keep players engaged long after the initial curiosity wears off. The best partnerships blend recognisable branding with a game that stands on its own merit.
The win-win comes when the brand elevates the game and the game elevates the brand — creating a distinctive, high-quality experience that players return to and operators are proud to feature.
How do you balance deeper mechanics with simplicity for casual players?
Frederik Niehusen: I think the balance comes from remembering that innovation doesn’t always mean adding more layers — it means adding the right layers. Players are open to deeper mechanics and interactive features, but only if they’re presented in a way that feels intuitive. The moment a game forces casual players to “learn” too much before they can enjoy it, the magic is gone.
For me, the sweet spot is designing games with depth beneath the surface but simplicity on entry. That means clear core gameplay, straightforward triggers, and features that make sense instantly — with optional layers of progression, missions, or strategy that more engaged players can explore over time. It’s also why UX and onboarding are becoming just as important as the math.
So innovation should build around simplicity, not against it. The best games in 2025 and 2026 will be the ones that look easy, feel exciting, and reveal their depth naturally as the player keeps coming back.
What design principles allow Booming Games to deliver innovation at such a fast pace?
Frederik Niehusen: At Booming Games, our pace comes from having very clear design principles that guide every project, no matter the theme or mechanic. The first is focus — we always identify the core idea early and build everything around it. Whether it’s a signature feature, a math twist, or a creative hook, that clarity helps us move fast without losing direction.
Second, we design with player clarity and fairness in mind. Even when we’re pushing innovation, we make sure the experience is intuitive, visually readable, and easy to grasp within the first few spins. That lets us experiment with new mechanics while still appealing to a broad audience.
Third, our teams work in a very collaborative, iterative way. Art, math, and development stay tightly aligned from day one, so decisions happen quickly and problems get solved early. We prototype aggressively, test often, and aren’t afraid to simplify when something doesn’t add value.
And finally, we keep a strong focus on entertainment-first thinking. Every game has to feel exciting, polished, and fun — not just technically clever. That mindset helps us deliver consistent innovation without overcomplicating the player experience.
Together, these principles allow us to move quickly while still producing games that feel fresh, distinctive, and true to the Booming Games identity.
What have you learned about adapting games to regional preferences in markets like Brazil and South Africa?
Frederik Niehusen: Expanding into regions like Brazil and South Africa has taught us that cultural nuance is just as important as math and mechanics. Players in each market respond to different rhythms, aesthetics, and styles of play, so adaptation goes far beyond simply translating a UI.
In Brazil, for example, players love high-energy experiences — bold visuals, upbeat sound design, and features that feel fast, rewarding, and social. Themes tied to local culture, sport, and music also resonate strongly. Meanwhile, in South Africa, players tend to prefer clean layouts, straightforward mechanics, and highly reliable performance across different devices and bandwidth conditions. Clarity, stability, and instantly understandable gameplay are key.
Across both markets, we’ve found that local familiarity drives initial engagement, but strong core gameplay keeps players returning. That means respecting regional tastes while still delivering a polished, globally competitive product. It also requires listening closely to operator feedback, understanding device usage patterns, and adapting math profiles to suit how players in each region like to pace their sessions.
Ultimately, success comes from cultural respect, player-centric design, and taking the time to build games that feel genuinely tailored — not just repackaged — for each market.
Looking to 2026, where is Booming Games focusing in terms of mechanics, markets, and player engagement?
Frederik Niehusen: Looking ahead to 2026, our focus is on scaling our portfolio, strengthening innovation, and expanding globally.
We’re increasing our roadmap to five releases per month and introducing new game types to create a more diverse, future-proof offering. A major priority is enhancing engagement with fresh mechanics, smarter progression features, and promotional tools that move beyond traditional tournaments or drops. We’re also gearing up for further growth in emerging markets, aligning our content with local preferences and cultural moments. With bold ideas, a broader product mix, and a clear global strategy, we’re entering 2026 ready to stand out in an increasingly competitive landscape.

games
01.01.2026
Tasty Bonanza 10,000
Start the new year with an irresistible sugar rush as Booming Games launches Tasty Bonanza 10,000, the fan-favourite supersized sequel to the candy-themed slot. This vibrant 6x5 scatter-pay release delivers cascading wins, dazzling candy visuals and a colossal 10,000x max win—serving up sweet excitement in every spin.
With each tumble, hearts, stars and colourful candy gems drop onto the reels and burst into delicious chain reactions, creating nonstop chances for cascading payouts. The fun ramps up when players trigger Free Spins by landing 4 or more Candy Scatter symbols, where Random Multipliers up to 100x can drop in to sweeten rewards and supercharge winning moments.
For even more surprise-and-delight potential, the Candy Jar can randomly trigger Free Spins with no Scatters needed, keeping anticipation high from the very first spin. Players looking for even more bonus action can also activate Tasty Bet, a new option offering enhanced odds of triggering Free Spins, turning up the excitement with every wager.
Bright, bouncy, and bursting with flavour, Tasty Bonanza 10,000 is a candy-coated sequel built for players who crave fast-paced cascades, big multipliers, and massive win potential.
Take a bite out of Tasty Bonanza 10,000 — play now!
“We wanted to take everything players loved about the original Tasty Bonanza and make it even bigger and more rewarding,” said Craig Asling, Director of Games at Booming Games. “With a 10,000x max win, multipliers up to 100x in Free Spins, the Candy Jar surprise trigger, and the new Tasty Bet option, this sequel is designed to deliver pure candy-coated excitement from the first spin to the last.”
games
18.12.2025
Celebrate in Style! Booming Games Launches Gold and Glamour Hold and Win for a Glittering Start to the New Year
Step into a world of elegance and celebration with Gold and Glamour Hold and Win, the latest sparkling release from Booming Games. This sophisticated 5x3, 25-payline slot invites you to embrace the thrill of golden fortunes and dazzling rewards with a touch of New Year's magic in the air.
Trigger the Hold and Win feature by landing 6 or more coin symbols. The reels will shift into a glittering bonus round where 3 respins are just the beginning. Each new coin resets the count, unlocking instant cash prizes, or the chance to claim the Mini, Major, or even the magnificent Grand Prize, worth up to 1000x your total bet.
The total win potential reaches a glamorous 2000x your stake. Unlock the Free Spins round with 3 BONUS symbols, and you’ll receive 8 Free Spins featuring only high-value symbols like Bells, Stars, Gold Bars, Wilds and Clocks. With every spin bringing more opportunity and luxury, this round can also be retriggered for even more chances to shine.
From brilliant visuals to thrilling features, Gold and Glamour Hold and Win brings you timeless style and glittering excitement, perfect for players looking to spin in the new year with flair.
Celebrate in style. Play Gold and Glamour Hold and Win now!
“We wanted to create a slot that radiates luxury and excitement — a true celebration of style and success,” said Craig Asling, Director of Games at Booming Games. “Gold and Glamour Hold and Win captures that feeling perfectly, with striking visuals, engaging features, and timeless appeal.”

games
04.12.2025
Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000!
The legendary migration charges into the holiday season with Polar Buffalo Hold and Win Extreme 25,000 —a festive twist on the fan-favourite, now featuring a massive 25,000x Grand Bonus! Snow blankets the plains, but the action blazes hotter than ever as buffalo roam through a wintry wilderness of fierce wolves, mountain lions and soaring eagles.
This 5x3, 25-payline slot is brimming with action-packed features and frosty excitement. Trigger the Buffalo Bonus by landing Value symbols, and spin the Wheel of Fortune when you land 5 or fewer coins for a shot at multipliers, the Mini Bonus, Major Bonus or even the Hold and Win Extreme feature!
Land 6 coins and you'll skip the wheel entirely, heading straight into the Hold and Win Extreme feature — where up to four 5x3 grids unlock for a blizzard of win potential. More symbols mean more unlocked grids, more ways to win and more seasonal thrills. With a festive twist, snow-packed reels, and a top prize that lets you win 25,000x in 2025! Polar Buffalo Hold and Win Extreme 25,000 is your ultimate wild ride through the holidays.
Play Polar Buffalo Hold and Win Extreme 25,000 now!
“With Polar Buffalo Hold and Win Extreme 25,000, we wanted to give a legendary title a bold new life for the holiday season,” said Craig Asling, Director of Games at Booming Games. “The 25,000x Grand Bonus raises the stakes, while the festive design and exciting mechanics deliver a powerful blend of familiarity and fresh energy. It’s a thrilling evolution of a player favourite that captures the wild spirit of the buffalo in a brand-new winter adventure.”

company
28.11.2025
Mr. Gamble Exclusive Q&A with Booming Games CCO Frederik Niehusen
At Booming Games, our journey began more than a decade ago as a small, passion-driven studio. Today, we’ve grown into a global powerhouse operating in over 17 regulated markets - but at our core, we still hold onto the same dedication to creativity, quality, and delivering unforgettable slot experiences.
In a recent exclusive feature with Mr Gamble, our CCO Frederik Niehusen opened up about how that original vision continues to guide our roadmap, why our games stand out, and what players can expect from Booming Games in 2026.
Below is the full Q&A exactly as published by Mr Gamble. For the original article, visit Mr Gamble’s site: Mr. Gamble Exclusive Q&A with Booming Games CCO Frederik Niehusen
About Booming Games and Company Vision
Booming Games started with a dream to become one of the finest slot providers. How has that original vision shaped your approach today?
That original dream still drives us today. Booming Games began over a decade ago as a small family-and-friends business, built on passion, creativity, and a commitment to making great slot games. Even though we’ve grown into a 200-person team operating in more than 17 regulated markets, that early spirit hasn’t changed.The vision to be the best keeps us focused on quality, innovation, and a player-first mindset. No matter how much we expand, we approach every game with the same dedication and craftsmanship that defined us in the beginning. It’s a reminder that our growth is rooted in staying true to who we’ve always been—creators of exceptional slot experiences.
How does Booming Games define ‘unforgettable gaming experiences,’ and how do you ensure every title meets that standard?
Booming Games defines unforgettable gaming experiences as titles that fully immerse players through memorable visuals, meaningful mechanics, and smooth, satisfying gameplay. We achieve this by designing every game around real player expectations, obsessing over the details—from art and audio to math and pacing—and constantly pushing for fresh ideas that make each title stand out.
Through rigorous testing and cross-team refinement, we ensure that every release meets our quality benchmark and delivers that unmistakable “one more spin” feeling.
With nearly a decade in the market, what do you think sets Booming apart from other slot providers in terms of innovation and player engagement?
We stand out because we balance true creativity with consistent, data-driven execution across 17+ regulated jurisdictions. Our approach is visible in the performance of titles like Buffalo Hold and Win Extreme 10,000, Burning Classics, and Cash Pig 2, which regularly place among the top games for major operators. At the same time, we’re pushing forward with bold new concepts—like the Fish Tales series, our 3 Pot Games, and the expanding PowerHit family that bring fresh energy to familiar mechanics.
Our partnership with Ronaldinho further demonstrates how we think differently, blending strong game design with global cultural reach. Ultimately, what sets us apart is our ability to innovate with purpose, evolve quickly, and consistently deliver games that resonate with players worldwide.
How do you balance delivering high-quality games with your promise of at least three new releases every month, scaling to 5 in 2026?
We’ve scaled our organisation significantly over the past years, and now with more than 200 talented and dedicated team members, we’re fully equipped to deliver our ambitious roadmap. Expanding our team hasn’t just increased our output; it has strengthened every part of our development pipeline.
From art and math design to QA and compliance, we’ve built specialised teams that ensure each title receives the attention it needs to meet our quality standards. Strong internal processes, rigorous testing, and a culture of collaboration mean that even as we grow our release volume, we never compromise on delivering polished, engaging, and high-performing games
Looking toward 2026, what trends or innovations in the iGaming space are most exciting for Booming Games?
Looking toward 2026, we’re excited about the growing demand for more immersive, personality-driven content and the shift toward mechanics that deliver deeper engagement and replayability. We’re exploring new game types and innovative features that expand how players interact with our titles.
As global regulation continues to evolve, new markets are also opening up exciting opportunities for us to bring our content to broader audiences. With bold ideas, expanding technology, and a strong innovation pipeline, we’re well-positioned to make 2026 a standout year.
Game Mechanics and Player Experience
Your games are known for dynamic features and mind-blowing graphics — how do you approach designing mechanics that keep players on the edge of their seats?
We approach game mechanics with one clear goal: creating moments that feel genuinely exciting, not just visually impressive. Our process starts with understanding player behaviour—what builds anticipation, what creates tension, and what drives that “just one more spin” feeling. From there, our art, math, and game design teams work closely together to shape mechanics that deliver continuous momentum, whether it’s escalating features, surprising win potential, or evolving bonus paths.
Because our visuals are such a core part of the experience, we design graphics and animations to amplify the mechanic—not overshadow it—so every trigger, expansion, or reveal lands with maximum impact.
With rigorous testing and constant iteration, we ensure each feature feels intuitive, rewarding, and engaging. That balance between strong mechanics and immersive presentation is what keeps players truly on the edge of their seats.
How important is mobile-first design in your development process, and what steps do you take to ensure a seamless experience across devices?
Mobile-first design is absolutely central to our development process, because the majority of players now engage with our games on handheld devices. From the earliest concept stage, we design every mechanic, animation, and UI element with mobile performance and readability in mind. That means optimising layouts for vertical play, ensuring animations remain smooth on a wide range of hardware, and building interfaces that feel intuitive even on smaller screens.
We also run extensive cross-device testing—from budget phones to high-end tablets—to guarantee consistent performance, fast loading times, and responsive interactions. By prioritising mobile from day one rather than adapting to it later, we’re able to deliver games that feel seamless, polished, and engaging no matter where or how players choose to play.
With so many languages and currencies supported, how does inclusivity influence game design and player engagement?
Inclusivity plays a major role in how we design and deliver our games. Supporting a wide range of languages, currencies, and regulatory requirements ensures that players everywhere can enjoy the same seamless, tailored experience. But it goes beyond localisation—we design themes, narratives, and visual styles that resonate across cultures, and we avoid mechanics or references that might feel limiting or region-specific.
From UI readability to sound design and feature clarity, we make sure every element works intuitively for players, regardless of where they are or what device they use. By treating inclusivity as a core design principle rather than an afterthought, we’re able to create games that feel familiar, accessible, and engaging to audiences all around the world, ultimately strengthening both player connection and long-term performance.
Do you have a process for testing new mechanics internally, and how does player feedback or operator insight shape the final game?
Yes — every new mechanic goes through a structured internal testing process, from early prototypes and math modelling to visual integration and thorough QA. But the final shape of a feature is heavily influenced by real-world insights. We rely on operator feedback, market data, and player behaviour to refine pacing, clarity, and overall impact.
By blending internal creativity with external performance insights, we ensure each mechanic is not only innovative but also truly engaging and commercially effective.
How do you incorporate gamification tools like tournaments and leaderboards to enhance both player engagement and operator KPIs?
We see gamification as a powerful extension of the core game experience, so we design our titles and tools to integrate seamlessly with tournaments, leaderboards, and other engagement features. By building mechanics that naturally support competition, progression, and repeat play, we help operators create events that keep players active for longer periods.On the technical side, we optimise our games for smooth performance within these frameworks to ensure real-time scoring, fast updates, and clear visibility of player achievements. This not only boosts engagement and session times but also strengthens key operator KPIs like retention, reactivation, and overall game performance.
On a personal note, do you have a favorite slot game?
Yes — one of my personal favourites is Buffalo Hold and Win Extreme 10000. It’s a game that perfectly captures the excitement we aim for: immersive, fast-paced, and packed with huge win potential. The epic buffalo migration theme sets a dramatic tone, with mountain lions, eagles, and wolves adding to the wild atmosphere.
The Buffalo Bonus is a real highlight, giving players a chance at multipliers, Mini, Major, and the impressive 10,000x Grand Bonus. But what I love most is the Hold and Win Extreme feature. Starting with one grid and unlocking up to four creates a real sense of momentum, and when the grids open up, the action becomes truly exhilarating.
It’s one of our top-performing titles for a reason — it delivers constant excitement and feels like a true adventure from the very first spin.
Bonus Features and Promotional Tools
When designing slots, how do you ensure that bonus features — like free spins or special rounds — deliver real excitement for players?
We design bonus features with one priority in mind: they need to feel rewarding, not just look good on paper. That starts with building mechanics that clearly elevate the gameplay — whether it’s increased win potential, expanded grids, escalating multipliers, or a shift in pace that raises anticipation. We prototype and test these features extensively to make sure they deliver real momentum and don’t interrupt the flow of the game.
Visuals and audio also play a huge role. We craft every animation, sound cue, and transition to amplify the moment a feature triggers, so players immediately feel that “here we go” excitement. And finally, we refine everything based on market data and player behaviour, ensuring our bonus rounds aren’t just exciting once, but continue to deliver that thrill over repeated play sessions.
How do your promotional tools, such as personalized bonuses and leaderboards, impact player retention and lifetime value?
Our promotional tools are designed to deepen long-term engagement rather than offer short-term spikes. Personalized bonuses help players feel genuinely catered to — whether through tailored reward structures, session-based incentives, or time-sensitive offers that match their playstyle. This creates a stronger connection and keeps players coming back more consistently.
Leaderboards, tournaments, and competitive elements add another layer of motivation by tapping into progression, achievement, and social comparison. They encourage longer sessions, repeat visits, and a sense of community around our games.
Together, these tools boost key retention metrics and significantly increase lifetime value by giving players more reasons to return, progress, and stay active within the ecosystem — all while supporting operators with higher engagement and more stable performance over time.
Are there particular types of bonus mechanics that consistently perform well across your portfolio?
Yes — we definitely see certain mechanics delivering strong, consistent performance across our portfolio. Hold and Win remains one of the most reliable engagement drivers, and our enhanced versions of it continue to rank among our top performers. Our new Fish Tales mechanics are also showing exceptional traction thanks to their clear progression and high-energy bonus moments.
The 3 Pot Games concept has been another standout, offering layered anticipation and multiple win paths that resonate with a wide range of players. And of course, our PowerHit games bring a fresh twist to classic feature-driven gameplay, delivering fast, punchy bonuses that keep players coming back.
These mechanics work because they combine familiarity with innovation — giving players rewarding experiences they recognise, but with enough fresh elements to keep them excited.
From a B2B perspective, how do you collaborate with operators to optimize bonus structures without compromising game balance?
From a B2B perspective, collaboration with operators is key to optimising bonus structures while maintaining fair and balanced gameplay. We work closely with partners to understand their player profiles, market behaviours, and promotional goals, and then tailor bonus configurations within parameters that preserve the game’s core math and integrity.
Our teams provide guidance on RTP variants, feature frequency, volatility settings, and campaign-friendly mechanics to ensure promotions enhance engagement without distorting the intended experience. By combining operator insights with our data-driven design approach, we’re able to create bonus setups that support acquisition and retention while keeping the gameplay balanced, transparent, and enjoyable for players.
What advice would you give to operators on selecting the right Booming Games titles for specific bonus campaigns?
My advice is to start by aligning the campaign with what resonates most in your specific market — whether that’s a familiar theme, a preferred mechanic, or a certain volatility profile. Some regions respond incredibly well to Hold and Win, others gravitate toward feature-rich titles or classic fruit-style games. The type of promotion also matters: tournaments and leaderboards work brilliantly with fast-paced titles like our PowerHit games, while free spins campaigns are often more effective with stable, medium-volatility hits like Burning Classics.
It’s also worth considering seasonality, audience segmentation, and current player trends. And of course, our team is always ready to guide operators on which titles best match their goals, ensuring every campaign feels both relevant and high-impact.
Trust, Safety, and Responsible Gaming
Responsible gaming is a core focus for Booming — how do you incorporate safety and fairness directly into game design?
Responsible gaming is built into our development process from the very beginning. We design every title with strict adherence to regulatory standards across all our licensed markets, ensuring full transparency in RTP, volatility, and feature behaviour. Our math models are rigorously tested and independently certified to guarantee fairness, and we avoid mechanics that could create misleading perceptions around win frequency or reward potential.
We also build our games to work seamlessly with operator-side responsible gaming tools, such as deposit limits, session controls, reality checks, and self-exclusion features. Clarity is another key pillar — our UI, paytables, and feature explanations are designed to be easily understood, so players always know exactly how the game works.
By prioritising fairness, transparency, and player protection at every stage of development, we make sure our games provide an enjoyable experience that fully supports responsible play.
How do certifications, licensing, and third-party testing shape the way players perceive trustworthiness and reliability in your games?
Certifications, licensing, and independent testing are fundamental to how players perceive trust in our games. Every title we release goes through strict audits by accredited third-party labs, ensuring the math model, RNG, and feature behaviour meet the highest international standards. Being compliant in 17+ regulated markets also means we comply with rigorous technical and responsible gaming requirements, which reinforces transparency and fairness across our entire portfolio.
For players, this translates into confidence — they know that every outcome is truly random, every feature performs as advertised, and every game operates under the oversight of respected regulators. For us, these certifications aren’t just formalities; they’re a core part of building a reputation for reliability and delivering an experience players can trust from the very first spin.
Do you see operators using features like demo modes or no-deposit trials to build confidence with new players, and how do your games support that?
Yes, demo modes and no-deposit trials are increasingly important tools for operators, especially when onboarding new players who want to explore mechanics without commitment. Our games are built to support that journey seamlessly. In demo mode, players can fully experience the pacing, features, and overall feel of the game exactly as they would in real play — from free spins to Hold and Win rounds — giving them a true sense of the excitement and potential.
We also ensure that our interfaces, tutorials, and feature explanations are clear and intuitive, so new players immediately understand how everything works. This transparency builds confidence, helps players discover their preferred styles of gameplay, and ultimately increases conversion once they’re ready to play for real. For operators, it’s a low-barrier way to introduce high-quality content, and for players, it’s a safe, pressure-free way to connect with our games.
Looking Ahead
Can you share which of your games are currently the most popular and why they resonate so strongly with players?
Game performance shifts week by week, but a few titles consistently stand out across multiple markets. Buffalo Hold and Win Extreme 10000 remains one of our strongest performers, thanks to its high-energy Hold and Win Extreme feature, multi-grid progression, and the massive 10,000x Grand Bonus. Players love the constant momentum and the sense of escalating excitement.
Burning Classics is another evergreen hit. Its old-school fruit machine feel, low volatility, stacked symbols, and endlessly retriggerable Free Spins make it especially appealing to time-on-device players. It’s clean, intuitive, and nostalgic, yet still offers big win moments — exactly why it continues to resonate so strongly.
And our Fish Tales Monster Bass release has quickly become a fan favourite. Its combination of cash collection mechanics, stacked monster symbols, and dynamic Free Spins progression gives players both variety and strong win potential. The theme itself — light, fun, and packed with personality — also helps it connect with a wide audience.
Together, these titles show the range of experiences players look for: big-reward thrill rides, classic simplicity, and feature-rich adventures.What exciting new games, features, or innovations can players expect from Booming Games in 2026?
2026 is shaping up to be a milestone year for us. We’re expanding our roadmap to five new releases each month and introducing fresh game types that broaden our portfolio in ways players haven’t seen from us before.
Beyond that, players can look forward to entirely new mechanics that build on the success of our Hold and Win, Fish Tales, PowerHit, and 3 Pot Games families, pushing them into even more dynamic and interactive territory. We’re also investing heavily in enhanced visual effects, smoother performance across devices, and deeper narrative elements to make gameplay more immersive.
With new markets opening and our global footprint expanding, 2026 will be a year of bold innovation, bigger features, and more diverse experiences — all designed to take player engagement to the next level.
Discover where to play our top-performing titles by exploring this link: Best Booming Games Casinos 2025.

games
27.11.2025
Unwrap Festive Wins with 64 Presents Hold and Win from Booming Games!
Celebrate the festive season with 64 Presents Hold and Win from Booming Games—a jolly-packed slot filled with golden gifts, thrilling features and big win potential!
Land five or more value symbols to trigger the Santa’s Gift Hold & Win feature, where the grid expands and payouts snowball with every spin. When a Santa’s Gift symbol appears, it can randomly trigger either the BOOST feature—multiplying gift values by up to 5x—or the Grid Expand, unlocking more space and extra symbols for even bigger wins. Hit MINI, MINOR, MAJOR or the dazzling MEGA 1000x Prize Pot as you unwrap festive surprises!
The base game brings even more cheer with Frosty Respins, which lock winning symbols in place and respin the rest, giving you a chance to improve your combo. Look out for snowball multipliers that enhance your total win with each successful respin. Activate the Jingle Bet to increase your chances of triggering Santa’s Gift and other bonus features. Spin the reels, collect your gifts and let the Xmas magic deliver your next big win!
Play 64 Presents Hold and Win now!
Craig Asling, Director of Games at Booming Games, said: “64 Presents Hold and Win is all about the magic of the holidays — the joy, the surprises, and the rush of unwrapping something extraordinary with every spin. From Frosty Respins to the expanding grids and the ultimate MEGA Prize Pot, we’ve created a festive experience players won’t forget.“

games
20.11.2025
Ho-Ho-Hold onto Your Wins! Booming Games Takes Festive Fun to the Next Level with Santa in Vegas!
This holiday season, Santa’s traded in his sleigh for a private jet and touched down on the Vegas Strip!
Santa in Vegas delivers festive fun and flashy riches in a vibrant 5x4 slot packed with luxurious symbols, glittering lights and that famous Booming Games excitement. Spin through jets, limos, watches and shimmering gifts as you chase down wild wins in the city that never sleeps.
Look out for the Santa Collect feature in the base game: Red Santa collects Coin symbols to trigger the Coin Collection bonus, while Golden Santa gathers Scatter symbols to randomly trigger the coveted Free Spins feature.
Trigger the Free Spins bonus and experience the exciting symbol upgrade feature — with every spin, low-paying symbols can be eliminated and high-paying symbols can be upgraded, boosting your chances for bigger and brighter wins! The excitement peaks in the Gift Spin, a guaranteed spin at the end of Free Spins where every Wild you’ve collected during Free Spins is dropped onto the reels in a powerful finale, with up to 20 Wilds unleashed for explosive win potential.
With seasonal cheer, golden glamour and a sleigh-full of win potential, Santa in Vegas brings you the ultimate Christmas party on the Strip. Time to jingle all the way to jackpot city!
“Santa in Vegas is all about turning up the holiday cheer with a Vegas twist,” said Craig Asling, Director of Games at Booming Games. “We’ve mixed bright visuals, exciting features and plenty of win potential to deliver a game that’s both festive and full of fun, it’s Christmas with a touch of Vegas sparkle.”

company
19.11.2025
Booming Games Strengthens Its Presence in Portugal Through Strategic Partnership with Placard.pt
Booming Games is proud to announce its official launch on Placard.pt, one of Portugal’s most trusted and fastest-growing online gaming platforms. This collaboration marks a major milestone in Booming Games’ strategic expansion into the Portuguese regulated market and reinforces its commitment to delivering premium, certified gaming content tailored to local players.
Placard.pt, a project proudly positioned as “100% Portuguese,” builds on the legacy of one of the nation’s most recognised betting brands. It stands as a symbol of trust, familiarity, and excellence in Portugal’s online gaming landscape.
Through this new partnership, Placard.pt players will gain access to Booming Games’ fully certified Portuguese portfolio, featuring a selection of the company’s most popular titles and recent releases, including Buffalo Hold and Win Extreme 10,000, Burning Classics, Mr. Oinksters Hold and Win and Greedy for Gold Power Hit.
This collaboration underscores Booming Games’ strategy of partnering with trusted, locally respected operators in regulated markets worldwide—delivering entertainment experiences defined by innovation, integrity, and player engagement.
Lucia Baranda, Head of Partnerships at Booming Games, commented: “We are delighted to announce our partnership with Placard.pt, one of Portugal’s most established and respected gaming brands. Entering the Portuguese market marks an exciting new chapter for Booming Games, and we look forward to bringing our diverse and innovative portfolio to players who value premium quality and authentic entertainment.”
Nuno Ruivo, Content Manager at Placard, added:“We are very pleased to welcome Booming Games to our platform. Their reputation for delivering visually impressive, feature-rich slot content aligns perfectly with our mission to offer our players the very best in online entertainment. This partnership reflects our continued commitment to expanding our casino offering with top-tier international providers.”
About Booming Games
Booming Games has been a leading provider of premium gaming content for over a decade, serving top-tier operators across regulated markets worldwide. Known for its visually stunning graphics, innovative features, and engaging gameplay mechanics, the company continues to push creative boundaries, delivering outstanding entertainment experiences to players across the globe.
About Placard.pt
Placard.pt is a Portugal-based online gaming platform built upon a long-standing national betting brand renowned for its trusted reputation. Since its online debut in 2018, Placard.pt has been synonymous with reliability, innovation, and local insight. Offering a dynamic and secure environment, Placard.pt provides players with access to a wide range of sports betting and online casino experiences, reflecting the brand’s deep understanding of the Portuguese gaming community.

games
18.11.2025
Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!
Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!
Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go; eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!
And just when you think the sale is over, it’s time for the Wild Drop — collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.
Play Black Friday Cart Craze now!
“Black Friday Cart Craze takes that familiar Black Friday energy, the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games. “Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”

games
15.01.2026
Let it sparkle: Diamonds Diamonds Diamonds: Hold and Win is here!
Get ready to dazzle as Booming Games launches Diamonds Diamonds Diamonds: Hold and Win, a glimmering 3x3 slot where every spin sparkles with polished potential.
Packed with shimmering gems, Stacked Wilds and a shower of riches powered by the Diamond Rain feature, this luxurious new release delivers nonstop thrills and high-shine excitement.
Land 3 or more Diamond symbols to trigger the Hold and Win Bonus, where the reels expand into a dazzling 5x3 grid, unlocking even greater prize potential as players collect sparkling symbols and build towards the Grand Prize worth up to 1,000x the bet.Things shine even brighter when players land the Super Diamond, unlocking Super Hold and Win mode. In this enhanced bonus, all collected wins are doubled, and the chase is on for the Mini, Minor, Major, or Grand Prize Pots, adding even more anticipation to every respin.
For players who want to turn up the frequency of feature action, the optional Diamond Boost side bet offers more chances to trigger bonuses, making each spin feel even closer to that next glittering hit.
Bright, bold and built around irresistible bonus energy, Diamonds Diamonds Diamonds: Hold and Win is a gem-packed release designed for players who love jackpot chases, upgraded bonus moments and the thrill of watching the reels expand with possibility.“Diamonds Diamonds Diamonds is all about delivering that premium, high-impact Hold and Win experience in a compact, instantly engaging format,” said Craig Asling, Director of Games at Booming Games. “With Diamond Rain, Stacked Wilds, expanding reels in the bonus and a Super variation that doubles all wins, it’s designed to keep players chasing that next brilliant moment—right up to the 1,000x Grand Prize.”
Latest news

games
15.01.2026
Let it sparkle: Diamonds Diamonds Diamonds: Hold and Win is here!
Get ready to dazzle as Booming Games launches Diamonds Diamonds Diamonds: Hold and Win, a glimmering 3x3 slot where every spin sparkles with polished potential.
Packed with shimmering gems, Stacked Wilds and a shower of riches powered by the Diamond Rain feature, this luxurious new release delivers nonstop thrills and high-shine excitement.
Land 3 or more Diamond symbols to trigger the Hold and Win Bonus, where the reels expand into a dazzling 5x3 grid, unlocking even greater prize potential as players collect sparkling symbols and build towards the Grand Prize worth up to 1,000x the bet.
Things shine even brighter when players land the Super Diamond, unlocking Super Hold and Win mode. In this enhanced bonus, all collected wins are doubled, and the chase is on for the Mini, Minor, Major, or Grand Prize Pots, adding even more anticipation to every respin.
For players who want to turn up the frequency of feature action, the optional Diamond Boost side bet offers more chances to trigger bonuses, making each spin feel even closer to that next glittering hit.
Bright, bold and built around irresistible bonus energy, Diamonds Diamonds Diamonds: Hold and Win is a gem-packed release designed for players who love jackpot chases, upgraded bonus moments and the thrill of watching the reels expand with possibility.
“Diamonds Diamonds Diamonds is all about delivering that premium, high-impact Hold and Win experience in a compact, instantly engaging format,” said Craig Asling, Director of Games at Booming Games. “With Diamond Rain, Stacked Wilds, expanding reels in the bonus and a Super variation that doubles all wins, it’s designed to keep players chasing that next brilliant moment—right up to the 1,000x Grand Prize.”

company
08.01.2026
Frederik Niehusen: Booming Games’ Take on 2026 Slots Innovation and Player Engagement
We are pleased to share an interview with Frederik Niehusen, Chief Commercial Officer at Booming Games, originally conducted and published by CasinoRank.
In this discussion, Frederik shares his perspective on upcoming trends in slot innovation and player engagement, outlining how Booming Games is preparing for 2026. Topics include gameplay development, personalization, market adaptation, and the company’s strategic approach to long-term growth in the iGaming industry.
Full interview is available here.
What do you see as the biggest innovation drivers for online slots in 2026?
Frederik Niehusen: I think the biggest innovation drivers for online slots going into 2026 will come from how quickly player expectations are changing. More players want games that feel tailored to them, so personalization will be a huge focus — not just choosing volatility, but having games that adapt to how someone actually plays. At the same time, we’re seeing a strong push toward hybrid experiences that mix slots with elements of skill, social features, and even instant-win or arcade-style gameplay. This is especially important for the newer audiences coming into iGaming who want faster, more interactive entertainment.
We’ll also see more emphasis on strong IPs and culturally relevant themes, whether that’s celebrities, athletes, or locally inspired content. These partnerships are becoming a powerful way to stand out and attract new segments of players. And finally, responsible entertainment will continue to shape innovation. The industry is moving toward more transparent, sustainable design — clearer UX around volatility and RTP, better session tools, and math models that keep excitement high without encouraging unhealthy patterns.
Many markets are introducing stricter compliance rules. How will these regulations impact game design and player engagement next year?
Frederik Niehusen: Stricter compliance rules are definitely influencing how studios think about game design, and that impact will grow next year. As regulations tighten around transparency, pacing, and how features are communicated, developers will need to create games that are clearer, more intuitive, and more responsible by default. That doesn’t make them less engaging — it just shifts the focus toward cleaner mechanics, stronger themes, and features players can quickly understand.
We’ll also see engagement trends adapt. Instead of relying on intense bonus loops or complex systems, studios will lean more into sustainable entertainment: light progression, missions, social elements, and event-driven content that keeps players engaged without pushing them too hard. In a way, regulation is steering the industry toward smarter, more player-first experiences reflecting factors guiding studio strategy that executives cite as shaping future strategies, and the studios that embrace that will benefit the most.
What makes a branded or celebrity partnership successful for both players and operators?
Frederik Niehusen: For me, a branded partnership is truly successful when it adds real value to the player experience rather than just putting a famous face on a slot. The branding has to feel authentic and integrated into the gameplay — the personality, the style, the story, even the pace of the game should reflect the partner in a meaningful way. When players feel that connection, the brand becomes part of the entertainment, not just the marketing.
From an operator’s perspective, a good branded collaboration should help with both acquisition and retention. Strong IPs attract new audiences, but the game still needs solid math and entertaining features to keep players engaged long after the initial curiosity wears off. The best partnerships blend recognisable branding with a game that stands on its own merit.
The win-win comes when the brand elevates the game and the game elevates the brand — creating a distinctive, high-quality experience that players return to and operators are proud to feature.
How do you balance deeper mechanics with simplicity for casual players?
Frederik Niehusen: I think the balance comes from remembering that innovation doesn’t always mean adding more layers — it means adding the right layers. Players are open to deeper mechanics and interactive features, but only if they’re presented in a way that feels intuitive. The moment a game forces casual players to “learn” too much before they can enjoy it, the magic is gone.
For me, the sweet spot is designing games with depth beneath the surface but simplicity on entry. That means clear core gameplay, straightforward triggers, and features that make sense instantly — with optional layers of progression, missions, or strategy that more engaged players can explore over time. It’s also why UX and onboarding are becoming just as important as the math.
So innovation should build around simplicity, not against it. The best games in 2025 and 2026 will be the ones that look easy, feel exciting, and reveal their depth naturally as the player keeps coming back.
What design principles allow Booming Games to deliver innovation at such a fast pace?
Frederik Niehusen: At Booming Games, our pace comes from having very clear design principles that guide every project, no matter the theme or mechanic. The first is focus — we always identify the core idea early and build everything around it. Whether it’s a signature feature, a math twist, or a creative hook, that clarity helps us move fast without losing direction.
Second, we design with player clarity and fairness in mind. Even when we’re pushing innovation, we make sure the experience is intuitive, visually readable, and easy to grasp within the first few spins. That lets us experiment with new mechanics while still appealing to a broad audience.
Third, our teams work in a very collaborative, iterative way. Art, math, and development stay tightly aligned from day one, so decisions happen quickly and problems get solved early. We prototype aggressively, test often, and aren’t afraid to simplify when something doesn’t add value.
And finally, we keep a strong focus on entertainment-first thinking. Every game has to feel exciting, polished, and fun — not just technically clever. That mindset helps us deliver consistent innovation without overcomplicating the player experience.
Together, these principles allow us to move quickly while still producing games that feel fresh, distinctive, and true to the Booming Games identity.
What have you learned about adapting games to regional preferences in markets like Brazil and South Africa?
Frederik Niehusen: Expanding into regions like Brazil and South Africa has taught us that cultural nuance is just as important as math and mechanics. Players in each market respond to different rhythms, aesthetics, and styles of play, so adaptation goes far beyond simply translating a UI.
In Brazil, for example, players love high-energy experiences — bold visuals, upbeat sound design, and features that feel fast, rewarding, and social. Themes tied to local culture, sport, and music also resonate strongly. Meanwhile, in South Africa, players tend to prefer clean layouts, straightforward mechanics, and highly reliable performance across different devices and bandwidth conditions. Clarity, stability, and instantly understandable gameplay are key.
Across both markets, we’ve found that local familiarity drives initial engagement, but strong core gameplay keeps players returning. That means respecting regional tastes while still delivering a polished, globally competitive product. It also requires listening closely to operator feedback, understanding device usage patterns, and adapting math profiles to suit how players in each region like to pace their sessions.
Ultimately, success comes from cultural respect, player-centric design, and taking the time to build games that feel genuinely tailored — not just repackaged — for each market.
Looking to 2026, where is Booming Games focusing in terms of mechanics, markets, and player engagement?
Frederik Niehusen: Looking ahead to 2026, our focus is on scaling our portfolio, strengthening innovation, and expanding globally.
We’re increasing our roadmap to five releases per month and introducing new game types to create a more diverse, future-proof offering. A major priority is enhancing engagement with fresh mechanics, smarter progression features, and promotional tools that move beyond traditional tournaments or drops. We’re also gearing up for further growth in emerging markets, aligning our content with local preferences and cultural moments. With bold ideas, a broader product mix, and a clear global strategy, we’re entering 2026 ready to stand out in an increasingly competitive landscape.

games
01.01.2026
Tasty Bonanza 10,000
Start the new year with an irresistible sugar rush as Booming Games launches Tasty Bonanza 10,000, the fan-favourite supersized sequel to the candy-themed slot. This vibrant 6x5 scatter-pay release delivers cascading wins, dazzling candy visuals and a colossal 10,000x max win—serving up sweet excitement in every spin.
With each tumble, hearts, stars and colourful candy gems drop onto the reels and burst into delicious chain reactions, creating nonstop chances for cascading payouts. The fun ramps up when players trigger Free Spins by landing 4 or more Candy Scatter symbols, where Random Multipliers up to 100x can drop in to sweeten rewards and supercharge winning moments.
For even more surprise-and-delight potential, the Candy Jar can randomly trigger Free Spins with no Scatters needed, keeping anticipation high from the very first spin. Players looking for even more bonus action can also activate Tasty Bet, a new option offering enhanced odds of triggering Free Spins, turning up the excitement with every wager.
Bright, bouncy, and bursting with flavour, Tasty Bonanza 10,000 is a candy-coated sequel built for players who crave fast-paced cascades, big multipliers, and massive win potential.
Take a bite out of Tasty Bonanza 10,000 — play now!
“We wanted to take everything players loved about the original Tasty Bonanza and make it even bigger and more rewarding,” said Craig Asling, Director of Games at Booming Games. “With a 10,000x max win, multipliers up to 100x in Free Spins, the Candy Jar surprise trigger, and the new Tasty Bet option, this sequel is designed to deliver pure candy-coated excitement from the first spin to the last.”