Dorota Gruszka and Craig Asling: “Events like SBC Summit are essential for keeping Booming Games at the forefront of the industry

company

12.08.2025

Dorota Gruszka, Head of Marketing, and Craig Asling, Director of Games, spoke to Focus Gaming News about how Booming Games is preparing for the event.

Booming Games is preparing to attend SBC Summit in Lisbon, in September. To learn more about the company’s expectations for the event, its latest releases, and its future plans, Focus Gaming News spoke to Dorota Gruszka, Head of Marketing, and Craig Asling, director of games. They also shared details about the company’s most successful game launches in the past few months, new game mechanics, and its expansion in Africa.

How do events like SBC Summit Lisbon help Booming Games gain insight into the latest market trends and stay ahead of the competition?

Events like SBC Summit Lisbon are essential for keeping Booming Games at the forefront of the industry.

They give us a concentrated view of the latest innovations, from game mechanics and visual trends to technological advancements that are shaping player engagement. By seeing what other suppliers are bringing to market and listening to the conversations happening across the floor, we gain a clear understanding of where the industry is heading.

Equally important are the direct interactions with operators, platform providers, and industry experts. These discussions provide valuable, first-hand insight into market performance, player preferences, and regional opportunities. This knowledge allows us to adapt our strategy quickly, refine our product roadmap, and ensure we’re delivering games that not only meet current demand but anticipate future trends — keeping Booming Games competitive and ahead of the curve.

Are there any major announcements or exciting developments coming from Booming Games that attendees can look forward to at SBC Summit Lisbon?

We are pushing it to the next level. Our roadmap for 2026 looks very promising — we will double the number of releases compared to this year. We have several game series with a proven track record of exceptional performance, and we’re also about to launch our very first crash game — something we’re particularly excited about.

Over the past year, we’ve received significant industry recognition, being shortlisted for multiple prestigious awards, and we’ve partnered with major operators worldwide. This is a clear sign that we’re moving in the right direction. Our content is now licensed in more and more regulated markets, expanding our reach and reinforcing our commitment to compliance and quality.

On top of that, we’re investing heavily in innovation, both in gameplay and in player engagement features. Attendees can expect to see not only fresh titles but also new mechanics and formats designed to set new standards in entertainment and retention.

What have been some of the most successful game launches for Booming Games in the past few months and what feedback have you received from players and operators?

The last few months have been very successful for us. We released several titles that have received outstanding feedback from both players and operators. Among these are Buffalo Hold and Win 10,000 — currently our top-performing game in multiple markets — 64 Gold Coins Hold and Win, Tasty Bonanza, Cash Pig 2, Fish Tales Monster Bass, and Coin Crusher Hold and Win.

Our roadmap for 2026 looks very promising — we will double the number of releases compared to this year.

These launches have shown that we can consistently deliver engaging, high-quality content that appeals to a wide audience. Our portfolio includes timeless, classic-style games and modern, innovative titles, ensuring we cater to different player preferences while maintaining strong performance across diverse markets.

What’s especially rewarding is hearing from operators that our games drive strong engagement and retention, while players praise the immersive visuals, exciting features, and rewarding mechanics. This direct feedback confirms that our focus on blending creativity with proven game formulas is paying off — and it motivates us to keep pushing boundaries with every new release.

Are there any new game mechanics or unique features that Booming Games is focusing on in its upcoming releases?

At Booming we are always looking at market trends and we look to see how we can adopt mechanics and features that are resonating with players. We then see how we can take those core mechanics and build upon them to bring something new to the player. Whilst we do look at new innovations, we don’t need to completely reinvent the wheel. We take popular features and mechanics and put our own spin on them.

We know that player favorite features such as Cash Collect, Hold & Win, etc, are still highly sought after by players. We take those core mechanics and build upon them in innovative ways. Our upcoming release Shields of Gold Valkyrie Hold and Win, for instance, at its core, it has a Cash Collect feature, but we have engineered it in a way that’s new for the player, landing Shield symbols in combination with Wild symbols can transform them into instant cash prizes or even a Hold & Win bonus trigger. Small iterations like this strike the right balance of player familiarity and innovation.

In 2025, Booming Games has expanded its footprint across Africa. How do you see the African online gaming market evolving, and what opportunities do you anticipate for further growth and innovation?

We are certified in South Africa, and our focus on growth in the region is very strong. Just last month, we sponsored the Durban Horse Racing event together with one of the top-tier operators in South Africa, Hollywood Bets. We look forward to more such collaborations, as they are extremely beneficial in strengthening partnerships and building brand visibility.

The African online gaming market is evolving rapidly, driven by increasing internet penetration, growing smartphone adoption, and a strong appetite for mobile-first entertainment. We see tremendous opportunities to introduce localized content tailored to regional preferences, as well as to innovate with lightweight, mobile-optimized games that deliver premium experiences without compromising performance.

Looking ahead, we aim to not only expand our footprint in more regulated African markets but also explore unique engagement strategies — from exclusive game releases with local partners to incorporating themes and features inspired by African culture and player trends. This combination of strong partnerships, tailored content, and continuous innovation will allow us to play a leading role in shaping the market’s growth.

We are certified in South Africa, and our focus on growth in the region is very strong.

Can you talk to us about the process of customising your products to meet the needs of niche markets?

We are highly committed to providing localised and market-specific content. Firstly, we offer games that are fully localised for each individual market, as well as offering branded or even fully custom games for our customers. Recently, we launched a title in collaboration with one of South Africa’s biggest operators, Hollywood Bets, in which we delivered a custom game based around the famous Durban Horse Race event. We worked closely with the customer to deliver a top-performing game, and it was used as part of their promotional activities during the event. We listen and work closely with our customers to ensure that we are providing top-tier products for these markets.

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games

15.01.2026

Let it sparkle: Diamonds Diamonds Diamonds: Hold and Win is here!

Get ready to dazzle as Booming Games launches Diamonds Diamonds Diamonds: Hold and Win, a glimmering 3x3 slot where every spin sparkles with polished potential.

Packed with shimmering gems, Stacked Wilds and a shower of riches powered by the Diamond Rain feature, this luxurious new release delivers nonstop thrills and high-shine excitement.
Land 3 or more Diamond symbols to trigger the Hold and Win Bonus, where the reels expand into a dazzling 5x3 grid, unlocking even greater prize potential as players collect sparkling symbols and build towards the Grand Prize worth up to 1,000x the bet.

Things shine even brighter when players land the Super Diamond, unlocking Super Hold and Win mode. In this enhanced bonus, all collected wins are doubled, and the chase is on for the Mini, Minor, Major, or Grand Prize Pots, adding even more anticipation to every respin.

For players who want to turn up the frequency of feature action, the optional Diamond Boost side bet offers more chances to trigger bonuses, making each spin feel even closer to that next glittering hit.
Bright, bold and built around irresistible bonus energy, Diamonds Diamonds Diamonds: Hold and Win is a gem-packed release designed for players who love jackpot chases, upgraded bonus moments and the thrill of watching the reels expand with possibility.

“Diamonds Diamonds Diamonds is all about delivering that premium, high-impact Hold and Win experience in a compact, instantly engaging format,” said Craig Asling, Director of Games at Booming Games. “With Diamond Rain, Stacked Wilds, expanding reels in the bonus and a Super variation that doubles all wins, it’s designed to keep players chasing that next brilliant moment—right up to the 1,000x Grand Prize.”

company

08.01.2026

Frederik Niehusen: Booming Games’ Take on 2026 Slots Innovation and Player Engagement

We are pleased to share an interview with Frederik Niehusen, Chief Commercial Officer at Booming Games, originally conducted and published by CasinoRank.

In this discussion, Frederik shares his perspective on upcoming trends in slot innovation and player engagement, outlining how Booming Games is preparing for 2026. Topics include gameplay development, personalization, market adaptation, and the company’s strategic approach to long-term growth in the iGaming industry.

Full interview is available here.

What do you see as the biggest innovation drivers for online slots in 2026?

Frederik Niehusen: I think the biggest innovation drivers for online slots going into 2026 will come from how quickly player expectations are changing. More players want games that feel tailored to them, so personalization will be a huge focus — not just choosing volatility, but having games that adapt to how someone actually plays. At the same time, we’re seeing a strong push toward hybrid experiences that mix slots with elements of skill, social features, and even instant-win or arcade-style gameplay. This is especially important for the newer audiences coming into iGaming who want faster, more interactive entertainment.

We’ll also see more emphasis on strong IPs and culturally relevant themes, whether that’s celebrities, athletes, or locally inspired content. These partnerships are becoming a powerful way to stand out and attract new segments of players. And finally, responsible entertainment will continue to shape innovation. The industry is moving toward more transparent, sustainable design — clearer UX around volatility and RTP, better session tools, and math models that keep excitement high without encouraging unhealthy patterns.

Many markets are introducing stricter compliance rules. How will these regulations impact game design and player engagement next year?

Frederik Niehusen: Stricter compliance rules are definitely influencing how studios think about game design, and that impact will grow next year. As regulations tighten around transparency, pacing, and how features are communicated, developers will need to create games that are clearer, more intuitive, and more responsible by default. That doesn’t make them less engaging — it just shifts the focus toward cleaner mechanics, stronger themes, and features players can quickly understand.

We’ll also see engagement trends adapt. Instead of relying on intense bonus loops or complex systems, studios will lean more into sustainable entertainment: light progression, missions, social elements, and event-driven content that keeps players engaged without pushing them too hard. In a way, regulation is steering the industry toward smarter, more player-first experiences reflecting factors guiding studio strategy that executives cite as shaping future strategies, and the studios that embrace that will benefit the most.

What makes a branded or celebrity partnership successful for both players and operators?

Frederik Niehusen: For me, a branded partnership is truly successful when it adds real value to the player experience rather than just putting a famous face on a slot. The branding has to feel authentic and integrated into the gameplay — the personality, the style, the story, even the pace of the game should reflect the partner in a meaningful way. When players feel that connection, the brand becomes part of the entertainment, not just the marketing.

From an operator’s perspective, a good branded collaboration should help with both acquisition and retention. Strong IPs attract new audiences, but the game still needs solid math and entertaining features to keep players engaged long after the initial curiosity wears off. The best partnerships blend recognisable branding with a game that stands on its own merit.

The win-win comes when the brand elevates the game and the game elevates the brand — creating a distinctive, high-quality experience that players return to and operators are proud to feature.

How do you balance deeper mechanics with simplicity for casual players?

Frederik Niehusen: I think the balance comes from remembering that innovation doesn’t always mean adding more layers — it means adding the right layers. Players are open to deeper mechanics and interactive features, but only if they’re presented in a way that feels intuitive. The moment a game forces casual players to “learn” too much before they can enjoy it, the magic is gone.

For me, the sweet spot is designing games with depth beneath the surface but simplicity on entry. That means clear core gameplay, straightforward triggers, and features that make sense instantly — with optional layers of progression, missions, or strategy that more engaged players can explore over time. It’s also why UX and onboarding are becoming just as important as the math.

So innovation should build around simplicity, not against it. The best games in 2025 and 2026 will be the ones that look easy, feel exciting, and reveal their depth naturally as the player keeps coming back.

What design principles allow Booming Games to deliver innovation at such a fast pace?

Frederik Niehusen: At Booming Games, our pace comes from having very clear design principles that guide every project, no matter the theme or mechanic. The first is focus — we always identify the core idea early and build everything around it. Whether it’s a signature feature, a math twist, or a creative hook, that clarity helps us move fast without losing direction.

Second, we design with player clarity and fairness in mind. Even when we’re pushing innovation, we make sure the experience is intuitive, visually readable, and easy to grasp within the first few spins. That lets us experiment with new mechanics while still appealing to a broad audience.

Third, our teams work in a very collaborative, iterative way. Art, math, and development stay tightly aligned from day one, so decisions happen quickly and problems get solved early. We prototype aggressively, test often, and aren’t afraid to simplify when something doesn’t add value.

And finally, we keep a strong focus on entertainment-first thinking. Every game has to feel exciting, polished, and fun — not just technically clever. That mindset helps us deliver consistent innovation without overcomplicating the player experience.

Together, these principles allow us to move quickly while still producing games that feel fresh, distinctive, and true to the Booming Games identity.

What have you learned about adapting games to regional preferences in markets like Brazil and South Africa?

Frederik Niehusen: Expanding into regions like Brazil and South Africa has taught us that cultural nuance is just as important as math and mechanics. Players in each market respond to different rhythms, aesthetics, and styles of play, so adaptation goes far beyond simply translating a UI.

In Brazil, for example, players love high-energy experiences — bold visuals, upbeat sound design, and features that feel fast, rewarding, and social. Themes tied to local culture, sport, and music also resonate strongly. Meanwhile, in South Africa, players tend to prefer clean layouts, straightforward mechanics, and highly reliable performance across different devices and bandwidth conditions. Clarity, stability, and instantly understandable gameplay are key.

Across both markets, we’ve found that local familiarity drives initial engagement, but strong core gameplay keeps players returning. That means respecting regional tastes while still delivering a polished, globally competitive product. It also requires listening closely to operator feedback, understanding device usage patterns, and adapting math profiles to suit how players in each region like to pace their sessions.

Ultimately, success comes from cultural respect, player-centric design, and taking the time to build games that feel genuinely tailored — not just repackaged — for each market.

Looking to 2026, where is Booming Games focusing in terms of mechanics, markets, and player engagement?

Frederik Niehusen: Looking ahead to 2026, our focus is on scaling our portfolio, strengthening innovation, and expanding globally.

We’re increasing our roadmap to five releases per month and introducing new game types to create a more diverse, future-proof offering. A major priority is enhancing engagement with fresh mechanics, smarter progression features, and promotional tools that move beyond traditional tournaments or drops. We’re also gearing up for further growth in emerging markets, aligning our content with local preferences and cultural moments. With bold ideas, a broader product mix, and a clear global strategy, we’re entering 2026 ready to stand out in an increasingly competitive landscape.

games

01.01.2026

Tasty Bonanza 10,000

Start the new year with an irresistible sugar rush as Booming Games launches Tasty Bonanza 10,000, the fan-favourite supersized sequel to the candy-themed slot. This vibrant 6x5 scatter-pay release delivers cascading wins, dazzling candy visuals and a colossal 10,000x max win—serving up sweet excitement in every spin.

With each tumble, hearts, stars and colourful candy gems drop onto the reels and burst into delicious chain reactions, creating nonstop chances for cascading payouts. The fun ramps up when players trigger Free Spins by landing 4 or more Candy Scatter symbols, where Random Multipliers up to 100x can drop in to sweeten rewards and supercharge winning moments.

For even more surprise-and-delight potential, the Candy Jar can randomly trigger Free Spins with no Scatters needed, keeping anticipation high from the very first spin. Players looking for even more bonus action can also activate Tasty Bet, a new option offering enhanced odds of triggering Free Spins, turning up the excitement with every wager.

Bright, bouncy, and bursting with flavour, Tasty Bonanza 10,000 is a candy-coated sequel built for players who crave fast-paced cascades, big multipliers, and massive win potential.
Take a bite out of Tasty Bonanza 10,000 — play now!
“We wanted to take everything players loved about the original Tasty Bonanza and make it even bigger and more rewarding,” said Craig Asling, Director of Games at Booming Games. “With a 10,000x max win, multipliers up to 100x in Free Spins, the Candy Jar surprise trigger, and the new Tasty Bet option, this sequel is designed to deliver pure candy-coated excitement from the first spin to the last.”